IOP3705 MAYJUNE EXAM 2025 (Answer Guide) – Questions and Answers QUESTION 1 (a) Data Collection Method Used, Strengths, and Weaknesses In the AirLynx case study, the data collection method used was the Organisational Culture Assessment Instrument (OCAI). The OCAI is a structured survey-based diagnostic tool designed to measure an organisation’s culture by evaluating it against the Competing Values Framework. Employees from various departments completed the instrument to express their perceptions of the existing and preferred organisational culture. One strength of this method is that it provides quantitative data that can be easily compared across departments
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