COM3702 Assignment 3
PORTFILIO (COMPLETE
ANSWERS) Semester 2 2025
- DUE 27 October 2025
USER
[Email address]
,COM3702 Assignment 3 PORTFILIO (COMPLETE ANSWERS) Semester 2 2025 -
DUE 27 October 2025
Scenario: A mid-sized global fashion brand media organisation, EcoTrend, is
facing increased competition in the market, as well as shifting consumer
expectations regarding sustainability. EcoTrend has historically been
successful in promoting its eco-friendly fashion line but now finds itself
struggling to maintain relevance in the ever-evolving media landscape.
To address these challenges, the brand’s communication and marketing
leadership team has decided to conduct an environmental analysis to
evaluate the internal capabilities with external conditions that could impact
their media strategy moving forward. EcoTrend has tasked the marketing
communication department, headed by Sasha du Bois-Ndambi, with leading
the strategic media management overhaul. The goal is to identify the key
internal strengths and weaknesses, as well as external opportunities and
threats, which will inform their media strategy.
Sasha suggests using the widely recognised SWOT analysis to guide this
process. A South African school group, got in trouble in April 2024 for a social
media post that was seen as racist.
The post was meant to be a marketing tool, but many people saw it as
reinforcing negative racial stereotypes by showing a Black kid acting like a
cashier. Many argued that the campaign misrepresented African identity by
reinforcing Eurocentric beauty standards, while others felt it offered a
modern, global perspective of South African fashion.
For more information you can Google: school group, social media and, Black
kids, racial stereotypes / racist. Please refer to a specific advertisement from
the South African school group. Use tutorial letter CMNALL/301/2025 to
source the advertisement correctly inside the text and under the Sources
Consulted.
Table of Contents
1. Introduction
2. SWOT Analysis
, o 2.1 Internal Environment: Strengths
o 2.2 Internal Environment: Weaknesses
o 2.3 External Environment: Opportunities
o 2.4 External Environment: Threats
3. Case Study: The Curro School Advertisement Controversy
4. Strategic Media Recommendations for EcoTrend
5. Conclusion
6. Sources Consulted
1. Introduction
In today’s fast-paced and competitive media environment, brands face increased pressure to
remain relevant, socially conscious, and aligned with consumer expectations. This is especially
true for brands like EcoTrend, a mid-sized global fashion media organisation known for its
sustainability-driven fashion lines. While the brand has built its identity around eco-conscious
values, recent shifts in consumer priorities, as well as intensified competition from larger and
more digitally savvy fashion companies, have left EcoTrend struggling to maintain its foothold
in the global market.
EcoTrend’s current challenges are multifaceted: it must refine its media strategies to reflect the
changing media consumption habits of younger, sustainability-aware audiences, and it must also
carefully navigate potential pitfalls in public communication, such as the risk of cultural
insensitivity or reputational damage through social media. To navigate this complexity, the
brand’s marketing leadership has initiated a full environmental analysis using the SWOT
framework, under the guidance of Sasha du Bois-Ndambi, head of the marketing
communication department.
This SWOT analysis will evaluate EcoTrend’s internal strengths and weaknesses, as well as
external opportunities and threats, in order to develop a strategic, forward-looking media
management plan. In doing so, the analysis will also reference a recent South African media
incident—the Curro school group’s controversial social media advertisement—as a
cautionary tale about the importance of cultural sensitivity, representation, and crisis
preparedness in modern media strategy.
Through a structured environmental analysis and case-informed insights, this essay aims to
provide comprehensive, evidence-based recommendations to enhance EcoTrend’s media
strategies and brand positioning in the ever-evolving global media landscape.
Perfect — let’s continue with the next section of the SWOT analysis: External Opportunities.
This will cover approximately 2 pages.
2.3 External Environment: Opportunities
PORTFILIO (COMPLETE
ANSWERS) Semester 2 2025
- DUE 27 October 2025
USER
[Email address]
,COM3702 Assignment 3 PORTFILIO (COMPLETE ANSWERS) Semester 2 2025 -
DUE 27 October 2025
Scenario: A mid-sized global fashion brand media organisation, EcoTrend, is
facing increased competition in the market, as well as shifting consumer
expectations regarding sustainability. EcoTrend has historically been
successful in promoting its eco-friendly fashion line but now finds itself
struggling to maintain relevance in the ever-evolving media landscape.
To address these challenges, the brand’s communication and marketing
leadership team has decided to conduct an environmental analysis to
evaluate the internal capabilities with external conditions that could impact
their media strategy moving forward. EcoTrend has tasked the marketing
communication department, headed by Sasha du Bois-Ndambi, with leading
the strategic media management overhaul. The goal is to identify the key
internal strengths and weaknesses, as well as external opportunities and
threats, which will inform their media strategy.
Sasha suggests using the widely recognised SWOT analysis to guide this
process. A South African school group, got in trouble in April 2024 for a social
media post that was seen as racist.
The post was meant to be a marketing tool, but many people saw it as
reinforcing negative racial stereotypes by showing a Black kid acting like a
cashier. Many argued that the campaign misrepresented African identity by
reinforcing Eurocentric beauty standards, while others felt it offered a
modern, global perspective of South African fashion.
For more information you can Google: school group, social media and, Black
kids, racial stereotypes / racist. Please refer to a specific advertisement from
the South African school group. Use tutorial letter CMNALL/301/2025 to
source the advertisement correctly inside the text and under the Sources
Consulted.
Table of Contents
1. Introduction
2. SWOT Analysis
, o 2.1 Internal Environment: Strengths
o 2.2 Internal Environment: Weaknesses
o 2.3 External Environment: Opportunities
o 2.4 External Environment: Threats
3. Case Study: The Curro School Advertisement Controversy
4. Strategic Media Recommendations for EcoTrend
5. Conclusion
6. Sources Consulted
1. Introduction
In today’s fast-paced and competitive media environment, brands face increased pressure to
remain relevant, socially conscious, and aligned with consumer expectations. This is especially
true for brands like EcoTrend, a mid-sized global fashion media organisation known for its
sustainability-driven fashion lines. While the brand has built its identity around eco-conscious
values, recent shifts in consumer priorities, as well as intensified competition from larger and
more digitally savvy fashion companies, have left EcoTrend struggling to maintain its foothold
in the global market.
EcoTrend’s current challenges are multifaceted: it must refine its media strategies to reflect the
changing media consumption habits of younger, sustainability-aware audiences, and it must also
carefully navigate potential pitfalls in public communication, such as the risk of cultural
insensitivity or reputational damage through social media. To navigate this complexity, the
brand’s marketing leadership has initiated a full environmental analysis using the SWOT
framework, under the guidance of Sasha du Bois-Ndambi, head of the marketing
communication department.
This SWOT analysis will evaluate EcoTrend’s internal strengths and weaknesses, as well as
external opportunities and threats, in order to develop a strategic, forward-looking media
management plan. In doing so, the analysis will also reference a recent South African media
incident—the Curro school group’s controversial social media advertisement—as a
cautionary tale about the importance of cultural sensitivity, representation, and crisis
preparedness in modern media strategy.
Through a structured environmental analysis and case-informed insights, this essay aims to
provide comprehensive, evidence-based recommendations to enhance EcoTrend’s media
strategies and brand positioning in the ever-evolving global media landscape.
Perfect — let’s continue with the next section of the SWOT analysis: External Opportunities.
This will cover approximately 2 pages.
2.3 External Environment: Opportunities
