1
Social Media Certification test study
Exam comprehensive questions and
verified answers ACTUAL EXAM 2025
TEST!! Graded A+ | 2025|2026 EXAM
UPDATE
If a company posts 16 pieces of educational, informative, or entertaining content
and four pieces of promotional content in one month, what rule is being
followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - (ANSWER)B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain
biking trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - (ANSWER)C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
, 2
B. search engine optimization
C. PPC advertising
D. outbound marketing - (ANSWER)A. cross promotion
________ is the simulation of human intelligence processes by machines,
especially computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - (ANSWER)A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform
target audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews
of products, to write blogs or create videos about products, etc. to acquire a
target audience
C. A technique used by customer service representatives on social media
platforms that allows them to respond and react to issues in a professional
manner
D. The act of creating and distributing valuable, relevant, and consistent material
to attract and acquire a target audience - (ANSWER)D. The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a
target audience
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Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing
longer captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote Facebook posts
that have to do with charitable efforts - (ANSWER)A. Improve customer retention
rate by 5 percent by March 15 by responding to every social media mention
within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 - (ANSWER)D. 2003
In reference to social media marketing, which of the following is an example of
organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
Social Media Certification test study
Exam comprehensive questions and
verified answers ACTUAL EXAM 2025
TEST!! Graded A+ | 2025|2026 EXAM
UPDATE
If a company posts 16 pieces of educational, informative, or entertaining content
and four pieces of promotional content in one month, what rule is being
followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - (ANSWER)B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain
biking trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - (ANSWER)C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
, 2
B. search engine optimization
C. PPC advertising
D. outbound marketing - (ANSWER)A. cross promotion
________ is the simulation of human intelligence processes by machines,
especially computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - (ANSWER)A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform
target audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews
of products, to write blogs or create videos about products, etc. to acquire a
target audience
C. A technique used by customer service representatives on social media
platforms that allows them to respond and react to issues in a professional
manner
D. The act of creating and distributing valuable, relevant, and consistent material
to attract and acquire a target audience - (ANSWER)D. The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a
target audience
, 3
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing
longer captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote Facebook posts
that have to do with charitable efforts - (ANSWER)A. Improve customer retention
rate by 5 percent by March 15 by responding to every social media mention
within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 - (ANSWER)D. 2003
In reference to social media marketing, which of the following is an example of
organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
