Armstrong; Marketing, Fifth Canadian Edition
Test Item File
Chapter 01: Marketing: Creating and Capturing Customer Value
1. Which of the following is most essential to any definition
of marketing?
demand management
the production concept
customer relationships
making a sale
making a profit
Difficulty: 1
QuestionID: 01-01
Page-Reference: 5
Skill: Concept
Objective: 1-1
Answer: customer relationships
2. Which of the following is an accurate description of
modern marketing today?
Marketing is the creation of products for customers.
Marketing is managing profitable customer relationships.
Selling and advertising are synonymous with marketing.
Marketing involves satisfying producers' needs first.
Marketing is used by for-profit organizations only.
ScholarStock
1
, Armstrong; Marketing, Fifth Canadian Edition
Test Item File
Difficulty: 1
QuestionID: 01-02
Page-Reference: 5
Skill: Concept
Objective: 1-1
Answer: Marketing is managing profitable customer relationships.
3. According to management guru Peter Drucker, "The aim
of marketing is to ."
create customer demands
identify customer demands
make selling unnecessary
set realistic customer expectations
sell products
Difficulty: 2
QuestionID: 01-03
Page-Reference: 6
Skill: Concept
Objective: 1-1
Answer: make selling unnecessary
ScholarStock
2
, Armstrong; Marketing, Fifth Canadian Edition
Test Item File
4. is defined as a social and managerial process by
which individuals and organizations obtain what they need
and want through creating and exchanging value with
others.
Selling
Advertising
Bartering
Marketing
Negotiating
Difficulty: 2
QuestionID: 01-04
Page-Reference: 6
Skill: Concept
Objective: 1-1
Answer: Marketing
5. The steps of the five-step marketing process are
about understanding customers, creating customer value,
and building strong customer relationships.
first two
first three
first four
last three
last four
ScholarStock
3
, Armstrong;s2Marketing,s2Fifths2Canadians2Edi
tions2Tests2Items2File
Difficulty:s22
QuestionID:s201-05
Page-
Reference:s27s2Skill:
s2Concepts2Objectiv
e:s21-2
Answer:s2firsts2four
6. Accordings2tos2thes2simples2five-
steps2models2ofs2thes2marketing2sprocess,s2 as2 companys2 needss2
to
befores2designings2 as2customer-
drivens2marketings2strategy.
determines2hows2tos2delivers2superiors2values2b
uilds2profitables2relationshipss2withs2customer
s
uses 2 customers 2 relationships 2 managements 2 tos 2 creates 2 fulls 2 partnersh
ips2swiths2keys2customers
understands2thes2marketplaces2ands2customers2needss2ands2wan
ts2sconstructs2keys2componentss2ofs2as2marketings2program
Difficulty:s21
QuestionID:s201-06
Page-
Reference:s27s2Skill:
s2Concepts2Objectiv
e:s21-2
Answer:s2understands2thes2marketplaces2ands2customers2needss2ands2wants
ScholarStocks
24
Test Item File
Chapter 01: Marketing: Creating and Capturing Customer Value
1. Which of the following is most essential to any definition
of marketing?
demand management
the production concept
customer relationships
making a sale
making a profit
Difficulty: 1
QuestionID: 01-01
Page-Reference: 5
Skill: Concept
Objective: 1-1
Answer: customer relationships
2. Which of the following is an accurate description of
modern marketing today?
Marketing is the creation of products for customers.
Marketing is managing profitable customer relationships.
Selling and advertising are synonymous with marketing.
Marketing involves satisfying producers' needs first.
Marketing is used by for-profit organizations only.
ScholarStock
1
, Armstrong; Marketing, Fifth Canadian Edition
Test Item File
Difficulty: 1
QuestionID: 01-02
Page-Reference: 5
Skill: Concept
Objective: 1-1
Answer: Marketing is managing profitable customer relationships.
3. According to management guru Peter Drucker, "The aim
of marketing is to ."
create customer demands
identify customer demands
make selling unnecessary
set realistic customer expectations
sell products
Difficulty: 2
QuestionID: 01-03
Page-Reference: 6
Skill: Concept
Objective: 1-1
Answer: make selling unnecessary
ScholarStock
2
, Armstrong; Marketing, Fifth Canadian Edition
Test Item File
4. is defined as a social and managerial process by
which individuals and organizations obtain what they need
and want through creating and exchanging value with
others.
Selling
Advertising
Bartering
Marketing
Negotiating
Difficulty: 2
QuestionID: 01-04
Page-Reference: 6
Skill: Concept
Objective: 1-1
Answer: Marketing
5. The steps of the five-step marketing process are
about understanding customers, creating customer value,
and building strong customer relationships.
first two
first three
first four
last three
last four
ScholarStock
3
, Armstrong;s2Marketing,s2Fifths2Canadians2Edi
tions2Tests2Items2File
Difficulty:s22
QuestionID:s201-05
Page-
Reference:s27s2Skill:
s2Concepts2Objectiv
e:s21-2
Answer:s2firsts2four
6. Accordings2tos2thes2simples2five-
steps2models2ofs2thes2marketing2sprocess,s2 as2 companys2 needss2
to
befores2designings2 as2customer-
drivens2marketings2strategy.
determines2hows2tos2delivers2superiors2values2b
uilds2profitables2relationshipss2withs2customer
s
uses 2 customers 2 relationships 2 managements 2 tos 2 creates 2 fulls 2 partnersh
ips2swiths2keys2customers
understands2thes2marketplaces2ands2customers2needss2ands2wan
ts2sconstructs2keys2componentss2ofs2as2marketings2program
Difficulty:s21
QuestionID:s201-06
Page-
Reference:s27s2Skill:
s2Concepts2Objectiv
e:s21-2
Answer:s2understands2thes2marketplaces2ands2customers2needss2ands2wants
ScholarStocks
24
