COMM 2000Q EXAM 2 QUESTIONS WITH
100% SOLVED ANSWERS.
1 of 67
Term
Longitudinal Design: Panel
Give this one a try later!
Variables that take on or assume a quantity, intensity, or magnitude
Values can differ in degree, amount, or frequency and differences can be ordered
on a continuum
Ordinal Interval
Ratio
, Examines changes in the same groups of people over time
Attrition is a limitation
RQ: Does binge drinking among UConn students increase or decrease
from first year to final year?
Population = UConn students
Sampling Frame in 2018 = UConn Undergraduate of 2018
Degree of stability, trustworthiness, and dependability
How consistent your measure is at producing similar results times and time
again If measurement device/instrument varies randomly, it will produce
greater error
Participants are given a stimulus statement and asked to locate the meaning they
ascribe to a stimulus
Responses are anchored by 2 bipolar (opposite) adjectives
Researcher assigns a value to each scale point, which are sometimes presented
to participants but not always
Don't know?
2 of 67
Term
Design: Cross Sectional
Give this one a try later!
the degree to which items in a scale or subscale invoke the same response
from the person responding
Cronbach's alpha is an indicator of internal reliability
Interval-level data qualities AND an absolute zero-point
Can compare 2 people on a given variable and determine the ratio of one
, person's score to another's
Data collected at one point in time
Examines relationships between variables
Does not capture the process-nature of communication
Cannot identify causal relationships
Data is only worthwhile if collected in accurate ways
Reliability: consistency or stability of the measurement
Validity: truthfulness or accuracy of the measurement
Don't know?
3 of 67
Term
Experimental Design
Give this one a try later!
The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Attributes or characteristics being measured
A process that includes everything the research does to arrive at the numerical
estimates
, Experiments: recording of measurements and observations made by
defines procedures in defined conditions
Goal: to establish causation
Researcher manipulates the IV participants randomly assigned to one of
at least 2 groups
Experimental groups vs. control group
Upon assignment, groups should be equal in terms of the DV
Researcher has a great deal of control → high internal
validity
Experimental Stimulus: the event of item to which participant response is
measured
Participants in the Experimental group are exposed to the stimulus
Participants in the control group are not exposed to the stimulus or are
exposed to a baseline level of the stimulus
Different forms: audio, visual, physical
Manipulation Check: verifies the participants regarded the manipulation of
the IV in the way the researcher intended
Need to ensure differences in the DV between the experimental and
control groups are due to change in the IV and not something else
Non-eNxepeedrimtoecnotanldsutucdt iaensytime a research
manipulates the IV ReseaErxcahmerpdleose: s not
manipulate IV
No
raDndootmheapssairgtnicmipeannttsofacptauratilclyippaenrtcsetiovecoynoduirti'go
rnosss' images as disgusting? C au s aItsi ot hneccaonmn omt ubneicdaetoterrimn
itnheedstimulus video actually cute?
No control: cannot determine if IVs or confounding variables are influencing DV
Hypothesis: Among online daters, there is a negative relationship between
concern for privacy and self-disclosure.
Population: Online daters
Sampling Frame: Current members of dating websites
Sample: ?
Research Question: Is there a relationship between type of video game
controller and level of immersion in the video game?
Population: Video gamers
Sampling Frame: Video gamers a UConn
Sample: ?
Don't know?
4 of 67
100% SOLVED ANSWERS.
1 of 67
Term
Longitudinal Design: Panel
Give this one a try later!
Variables that take on or assume a quantity, intensity, or magnitude
Values can differ in degree, amount, or frequency and differences can be ordered
on a continuum
Ordinal Interval
Ratio
, Examines changes in the same groups of people over time
Attrition is a limitation
RQ: Does binge drinking among UConn students increase or decrease
from first year to final year?
Population = UConn students
Sampling Frame in 2018 = UConn Undergraduate of 2018
Degree of stability, trustworthiness, and dependability
How consistent your measure is at producing similar results times and time
again If measurement device/instrument varies randomly, it will produce
greater error
Participants are given a stimulus statement and asked to locate the meaning they
ascribe to a stimulus
Responses are anchored by 2 bipolar (opposite) adjectives
Researcher assigns a value to each scale point, which are sometimes presented
to participants but not always
Don't know?
2 of 67
Term
Design: Cross Sectional
Give this one a try later!
the degree to which items in a scale or subscale invoke the same response
from the person responding
Cronbach's alpha is an indicator of internal reliability
Interval-level data qualities AND an absolute zero-point
Can compare 2 people on a given variable and determine the ratio of one
, person's score to another's
Data collected at one point in time
Examines relationships between variables
Does not capture the process-nature of communication
Cannot identify causal relationships
Data is only worthwhile if collected in accurate ways
Reliability: consistency or stability of the measurement
Validity: truthfulness or accuracy of the measurement
Don't know?
3 of 67
Term
Experimental Design
Give this one a try later!
The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Attributes or characteristics being measured
A process that includes everything the research does to arrive at the numerical
estimates
, Experiments: recording of measurements and observations made by
defines procedures in defined conditions
Goal: to establish causation
Researcher manipulates the IV participants randomly assigned to one of
at least 2 groups
Experimental groups vs. control group
Upon assignment, groups should be equal in terms of the DV
Researcher has a great deal of control → high internal
validity
Experimental Stimulus: the event of item to which participant response is
measured
Participants in the Experimental group are exposed to the stimulus
Participants in the control group are not exposed to the stimulus or are
exposed to a baseline level of the stimulus
Different forms: audio, visual, physical
Manipulation Check: verifies the participants regarded the manipulation of
the IV in the way the researcher intended
Need to ensure differences in the DV between the experimental and
control groups are due to change in the IV and not something else
Non-eNxepeedrimtoecnotanldsutucdt iaensytime a research
manipulates the IV ReseaErxcahmerpdleose: s not
manipulate IV
No
raDndootmheapssairgtnicmipeannttsofacptauratilclyippaenrtcsetiovecoynoduirti'go
rnosss' images as disgusting? C au s aItsi ot hneccaonmn omt ubneicdaetoterrimn
itnheedstimulus video actually cute?
No control: cannot determine if IVs or confounding variables are influencing DV
Hypothesis: Among online daters, there is a negative relationship between
concern for privacy and self-disclosure.
Population: Online daters
Sampling Frame: Current members of dating websites
Sample: ?
Research Question: Is there a relationship between type of video game
controller and level of immersion in the video game?
Population: Video gamers
Sampling Frame: Video gamers a UConn
Sample: ?
Don't know?
4 of 67
