PORTFOLIO Semester 2 2025
2 2025
Unique Number:
Due date: 27 October 2025
TASK 1
SWOT Analysis
Strengths:
Rise & Shine Call Centre (R&S) has built strong partnerships with corporate clients in the
financial and retail sectors, giving it stable revenue and a reputable market position. Its
modern Sandton location enhances its professional image and attractiveness to clients. The
company’s Corporate Social Responsibility (CSR) initiatives, such as computer lab
donations, scholarships, and community programmes, improve brand visibility and social
goodwill.
Weaknesses:
Internally, R&S faces serious employee relations problems, including poor working
conditions, excessive hours, lack of overtime pay, and restrictive contracts. There are also
reports of unfair deductions, union suppression, and low inclusivity. These issues have led
to low morale, high turnover, absenteeism, and reputational damage, signalling weak HR
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TASK 1
SWOT Analysis
Strengths:
Rise & Shine Call Centre (R&S) has built strong partnerships with corporate clients
in the financial and retail sectors, giving it stable revenue and a reputable market
position. Its modern Sandton location enhances its professional image and
attractiveness to clients. The company’s Corporate Social Responsibility (CSR)
initiatives, such as computer lab donations, scholarships, and community
programmes, improve brand visibility and social goodwill.
Weaknesses:
Internally, R&S faces serious employee relations problems, including poor working
conditions, excessive hours, lack of overtime pay, and restrictive contracts. There
are also reports of unfair deductions, union suppression, and low inclusivity. These
issues have led to low morale, high turnover, absenteeism, and reputational
damage, signalling weak HR and leadership practices.
Opportunities:
R&S can improve its public image and productivity by adopting fair labour policies,
investing in employee wellness, and promoting open communication. Implementing
stronger HR systems and leadership development could rebuild trust and
engagement.
Threats:
Negative publicity on social media and labour law violations threaten client
relationships and profitability. South Africa’s strict labour legislation (e.g., Basic
Conditions of Employment Act and Labour Relations Act) and union activism pose
additional risks if non-compliance continues. Competitors with better employee
practices may attract both clients and skilled workers.
PESTLE Analysis
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Political:
South Africa’s pro-labour policies and strong unions influence business operations.
R&S faces potential investigations or penalties for breaching labour rights, especially
regarding overtime pay, union suppression, and unfair contracts.
Economic:
High unemployment rates in South Africa provide a large labour pool, but low wages
and job insecurity cause worker dissatisfaction. Rising operational costs and inflation
may pressure profit margins, pushing firms like R&S to cut labour costs unethically.
Social:
Public awareness of worker rights and social media activism amplify reputational
risks for companies accused of exploitation. Diverse workforces require inclusive HR
strategies, and failure to address inequality fuels conflict and turnover.
Technological:
R&S depends on telecommunications technology. Poor working conditions and
stress may affect service quality and productivity. Technological advancements also
create opportunities for remote work and digital HR management systems.
Legal:
Non-compliance with the Basic Conditions of Employment Act, Labour Relations Act,
and Employment Equity Act can result in legal disputes and financial penalties.
Environmental:
Though not directly affected by environmental factors, R&S’s CSR activities, such as
donating computer labs, support its sustainability image and could enhance
community relations if coupled with internal reforms.
TASK 2
1. How CSR initiatives contribute to R&S’s external employer brand and
attractiveness