CAPSIM STANDARD EXAM SHEET 2025/2026 QUESTIONS
AND SOLUTION RATED A+
✔✔10. What trend can be explicitly observed in the industry in which your company is
operating?
a. More and more products are sold directly to the private end consumer.
b. Products become more and more expensive.
c. Products become smaller and smaller.
d. Customers show less and less brand loyalty.
e. All of the above. - ✔✔c. Products become smaller and smaller.
✔✔11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is
a. 0%
b. 2%
c. 5%
d. 10%
e. 20% - ✔✔a. 0%
✔✔MTBF is measured in
a. day increments.
b. hour increments.
c. minute increments.
d. 30-minute increments.
e. 15-minute increments - ✔✔b. hour increments.
✔✔13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the
a. traditional segment.
b. high End segment.
c. low End segment.
d. performance segment.
e. size segment. - ✔✔c
✔✔14. Customers that want small products and are willing to sacrifice performance are
in the
a. traditional segment.
b. high End segment.
c. low End segment.
d. performance segment.
e. size segment. - ✔✔e
✔✔15. In Capstone©, pricing standards are set by:
a. Customers (Market Segment).
b. Competitors.
,c. You, The Company.
d. a range of the prices from all Teams.
e. Random Selection. - ✔✔a
✔✔"Reliability" is expressed in terms of:
a. Mean Time Between Failure.
b. how long the product will last.
c. years.
d. months.
e. Mean Time Before Failure. - ✔✔a
✔✔17. MTBF measures what?
a. Price
b. Performance
c. Reliability
d. Size
e. Market Segment - ✔✔c
✔✔18. The two characteristics that the perceptual map evaluates are
a. Performance and Size.
b. Performance and Price.
c. Size and Price.
d. Reliability and Performance.
e. none of the above. - ✔✔a
✔✔19. The Perceptual Map is
a. a marketing tool used to track the position of the company's products against those of
the competitors.
b. a marketing tool used to compare performance against size.
c. a marketing tool used to compare reliability against price.
d. a marketing tool used to compare age against position.
e. a marketing tool used to compare time against motion. - ✔✔a
✔✔20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place?
a. Customers want smaller and less expensive products.
b. Customers want reliable and affordable products.
c. Customers want smaller and faster products.
d. Customers want newer and faster products.
e. None of the above. - ✔✔c
✔✔21. Over time, the segments will drift in which direction on the Perceptual Map?
a. up; left
b. up; right
c. down; left
, d. down; right
e. will remain still and constant - ✔✔d
✔✔22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest?
a. Low End
b. Traditional
c. Size
d. Performance
e. High End - ✔✔b
✔✔23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand?
a. It loses 25% of its appeal.
b. It loses 10% of its appeal.
c. It loses 20% of its appeal.
d. It loses 15% of its appeal.
e. None of the above. - ✔✔c
✔✔24. What's the measure for product reliability?
a. Return rates of products sold
b. Customers' happiness statements
c. Expected time a product lasts
d. Price
e. All of the above - ✔✔c
✔✔25. At what dollar amount above the segment guidelines is all consumer appeal
lost?
a. $3
b. $5
c. $10
d. $20
e. None of the above - ✔✔b
✔✔26. The prices in each segment
a. drop by $0.50 each year.
b. drop by $1.00 each year.
c. increase by $0.50 each year.
d. vary depending upon relative market demand.
e. remain constant in each segment. - ✔✔a
✔✔27. MTBF in the segments should be
a. MTBF (Performance) > MTBF (High End).
b. MTBF (Low End) > MTBF (High End).
c. MTBF (Low End) < MTBF (Size).
AND SOLUTION RATED A+
✔✔10. What trend can be explicitly observed in the industry in which your company is
operating?
a. More and more products are sold directly to the private end consumer.
b. Products become more and more expensive.
c. Products become smaller and smaller.
d. Customers show less and less brand loyalty.
e. All of the above. - ✔✔c. Products become smaller and smaller.
✔✔11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is
a. 0%
b. 2%
c. 5%
d. 10%
e. 20% - ✔✔a. 0%
✔✔MTBF is measured in
a. day increments.
b. hour increments.
c. minute increments.
d. 30-minute increments.
e. 15-minute increments - ✔✔b. hour increments.
✔✔13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the
a. traditional segment.
b. high End segment.
c. low End segment.
d. performance segment.
e. size segment. - ✔✔c
✔✔14. Customers that want small products and are willing to sacrifice performance are
in the
a. traditional segment.
b. high End segment.
c. low End segment.
d. performance segment.
e. size segment. - ✔✔e
✔✔15. In Capstone©, pricing standards are set by:
a. Customers (Market Segment).
b. Competitors.
,c. You, The Company.
d. a range of the prices from all Teams.
e. Random Selection. - ✔✔a
✔✔"Reliability" is expressed in terms of:
a. Mean Time Between Failure.
b. how long the product will last.
c. years.
d. months.
e. Mean Time Before Failure. - ✔✔a
✔✔17. MTBF measures what?
a. Price
b. Performance
c. Reliability
d. Size
e. Market Segment - ✔✔c
✔✔18. The two characteristics that the perceptual map evaluates are
a. Performance and Size.
b. Performance and Price.
c. Size and Price.
d. Reliability and Performance.
e. none of the above. - ✔✔a
✔✔19. The Perceptual Map is
a. a marketing tool used to track the position of the company's products against those of
the competitors.
b. a marketing tool used to compare performance against size.
c. a marketing tool used to compare reliability against price.
d. a marketing tool used to compare age against position.
e. a marketing tool used to compare time against motion. - ✔✔a
✔✔20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place?
a. Customers want smaller and less expensive products.
b. Customers want reliable and affordable products.
c. Customers want smaller and faster products.
d. Customers want newer and faster products.
e. None of the above. - ✔✔c
✔✔21. Over time, the segments will drift in which direction on the Perceptual Map?
a. up; left
b. up; right
c. down; left
, d. down; right
e. will remain still and constant - ✔✔d
✔✔22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest?
a. Low End
b. Traditional
c. Size
d. Performance
e. High End - ✔✔b
✔✔23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand?
a. It loses 25% of its appeal.
b. It loses 10% of its appeal.
c. It loses 20% of its appeal.
d. It loses 15% of its appeal.
e. None of the above. - ✔✔c
✔✔24. What's the measure for product reliability?
a. Return rates of products sold
b. Customers' happiness statements
c. Expected time a product lasts
d. Price
e. All of the above - ✔✔c
✔✔25. At what dollar amount above the segment guidelines is all consumer appeal
lost?
a. $3
b. $5
c. $10
d. $20
e. None of the above - ✔✔b
✔✔26. The prices in each segment
a. drop by $0.50 each year.
b. drop by $1.00 each year.
c. increase by $0.50 each year.
d. vary depending upon relative market demand.
e. remain constant in each segment. - ✔✔a
✔✔27. MTBF in the segments should be
a. MTBF (Performance) > MTBF (High End).
b. MTBF (Low End) > MTBF (High End).
c. MTBF (Low End) < MTBF (Size).
