DAOC Digital Ad Operations Exam
Question 1. What is the primary goal of aligning campaign objectives
with the technical execution strategy?
A) To ensure creative consistency across platforms
B) To maximize ad spend efficiency
C) To achieve measurable campaign outcomes aligned with client goals
D) To simplify media planning processes
Answer: C
Explanation: Aligning campaign objectives with technical execution
ensures that the campaign delivers on measurable outcomes, such as
conversions or brand lift, meeting client expectations.
Question 2. Which document provides the foundational information for
creative asset validation?
A) Media plan
,DAOC Digital Ad Operations Exam
B) Creative brief
C) Campaign report
D) Ad inventory report
Answer: B
Explanation: The creative brief provides specifications and requirements
that are essential for validating creative assets and ensuring they meet
campaign goals.
Question 3. Why is checking ad inventory availability crucial before
campaign launch?
A) To negotiate better rates
B) To confirm ad placement and avoid missed delivery
C) To optimize creative assets
D) To identify new inventory sources
,DAOC Digital Ad Operations Exam
Answer: B
Explanation: Confirming inventory availability ensures that ad
placements are accessible as planned, preventing delivery issues during
the campaign.
Question 4. What is the purpose of performing intake and validation of
creative assets?
A) To optimize ad performance
B) To verify compatibility with ad server specifications
C) To increase the number of creative variants
D) To reduce campaign costs
Answer: B
, DAOC Digital Ad Operations Exam
Explanation: Intake and validation ensure assets meet technical
specifications, preventing errors that could delay launch or impair ad
delivery.
Question 5. Which ad format typically requires the most detailed
technical specifications review?
A) Standard IAB units
B) Native ads
C) Video ads
D) Static images
Answer: C
Explanation: Video ads often have complex specifications regarding
length, encoding, and player compatibility, requiring thorough review.
Question 1. What is the primary goal of aligning campaign objectives
with the technical execution strategy?
A) To ensure creative consistency across platforms
B) To maximize ad spend efficiency
C) To achieve measurable campaign outcomes aligned with client goals
D) To simplify media planning processes
Answer: C
Explanation: Aligning campaign objectives with technical execution
ensures that the campaign delivers on measurable outcomes, such as
conversions or brand lift, meeting client expectations.
Question 2. Which document provides the foundational information for
creative asset validation?
A) Media plan
,DAOC Digital Ad Operations Exam
B) Creative brief
C) Campaign report
D) Ad inventory report
Answer: B
Explanation: The creative brief provides specifications and requirements
that are essential for validating creative assets and ensuring they meet
campaign goals.
Question 3. Why is checking ad inventory availability crucial before
campaign launch?
A) To negotiate better rates
B) To confirm ad placement and avoid missed delivery
C) To optimize creative assets
D) To identify new inventory sources
,DAOC Digital Ad Operations Exam
Answer: B
Explanation: Confirming inventory availability ensures that ad
placements are accessible as planned, preventing delivery issues during
the campaign.
Question 4. What is the purpose of performing intake and validation of
creative assets?
A) To optimize ad performance
B) To verify compatibility with ad server specifications
C) To increase the number of creative variants
D) To reduce campaign costs
Answer: B
, DAOC Digital Ad Operations Exam
Explanation: Intake and validation ensure assets meet technical
specifications, preventing errors that could delay launch or impair ad
delivery.
Question 5. Which ad format typically requires the most detailed
technical specifications review?
A) Standard IAB units
B) Native ads
C) Video ads
D) Static images
Answer: C
Explanation: Video ads often have complex specifications regarding
length, encoding, and player compatibility, requiring thorough review.
