AIPMM CDPM Exam - Module 3 -
Becoming Data Informed
KPIs - Answer-"Key Performance Indicators"
Measure success towards OKRs
Product KPIs (what are they) - Answer-Leading, set by the PM
About the customer/product
Chose few carefully
Lead to Business Outcomes
Product KPI Types - Answer-Depth
Breadth
Frequency
Paths and Funnels
Sentiment
Feedback
NPS
Depth - Answer-Product KPI
Used to measure frequency of key features
How much of the product feature is used?
, Which features are used the most? Which segments of users? Which percentage get regular use? Which
features pull customer in?
Breadth - Answer-Product KPI
Measures the number of users in a given time period
How many users does the product have?
How many total users? How many are active?
DAU and MAU
Frequency - Answer-Product KPI
Measures number of logins or time spent across users/accounts in a given time
How often or for how long are user using?
How often do they login? How much time do they spend in the application? Which accounts are they
from?
Evaluate usage with cohorts
Paths and Funnels - Answer-Product KPI
Measures efficiency/usability
What is our conversion rate?
How usable is the UX?
What features or function do users struggle with?
Where do users abandon tasks?
Becoming Data Informed
KPIs - Answer-"Key Performance Indicators"
Measure success towards OKRs
Product KPIs (what are they) - Answer-Leading, set by the PM
About the customer/product
Chose few carefully
Lead to Business Outcomes
Product KPI Types - Answer-Depth
Breadth
Frequency
Paths and Funnels
Sentiment
Feedback
NPS
Depth - Answer-Product KPI
Used to measure frequency of key features
How much of the product feature is used?
, Which features are used the most? Which segments of users? Which percentage get regular use? Which
features pull customer in?
Breadth - Answer-Product KPI
Measures the number of users in a given time period
How many users does the product have?
How many total users? How many are active?
DAU and MAU
Frequency - Answer-Product KPI
Measures number of logins or time spent across users/accounts in a given time
How often or for how long are user using?
How often do they login? How much time do they spend in the application? Which accounts are they
from?
Evaluate usage with cohorts
Paths and Funnels - Answer-Product KPI
Measures efficiency/usability
What is our conversion rate?
How usable is the UX?
What features or function do users struggle with?
Where do users abandon tasks?
