GEB 4451 Exam 1, GEB 4451 Final
questions n correct answers rated A+
What does PESTEL stand for - correct answer ✔✔ Political, economic, social, technological,
environmental, legal
What is PESTEL used for - correct answer ✔✔ Used to analyze and monitor the macro-
environment factors that may have a profound impact on an organization's performance
Political: - correct answer ✔✔ how and to what degree a government intervenes in the
economy or a certain industry
Economic: - correct answer ✔✔ determinants of a certain economy's performance
Social: - correct answer ✔✔ Represent the demographic characteristics, norms, customs and
values of the population within which the organization operates
Technological: - correct answer ✔✔ Pertain to innovation in technology that may affect the
operations of the industry and the market favorably or unfavorably.
Environmental: - correct answer ✔✔ Include ecological and environmental aspects such as
weather, climate, environmental offsets and climate change which may especially affect
industries such as tourism, farming, agriculture, and insurance.
Legal: - correct answer ✔✔ May overlap with the political factors, but include more specific
laws
, True or False: Macro environment has a one-way effect to the internal environment - correct
answer ✔✔ True
B-Corps definition - correct answer ✔✔ for-profit businesses that meet rigorous, third party-
verified social and environmental standards to balance profit and purpose
What is WGSN and what does it stand for - correct answer ✔✔ Worth Global Style Network; a
trend forecaster
What are the 7 C's of effective communication - correct answer ✔✔ Clear, concise, concrete,
correct, coherent, complete, courteous
Argument definition - correct answer ✔✔ a set of statements, some of which are supposed to
support or give reasons for the conclusion
Why don't logical arguments always win? - correct answer ✔✔ Cognitive biases and
manipulative rhetoric
Cognitive bias definition - correct answer ✔✔ systematic flaws in how humans think
Manipulative rhetoric definition - correct answer ✔✔ the presentation of information in a
misleading way
Confirmation bias definition - correct answer ✔✔ Wishful thinking; people are prone to believe
what they want to believe
4 types of evidence - correct answer ✔✔ Statistical, testimonial, anecdotal, analogical
Statistical evidence: - correct answer ✔✔ The strongest type of evidence in formal writing
questions n correct answers rated A+
What does PESTEL stand for - correct answer ✔✔ Political, economic, social, technological,
environmental, legal
What is PESTEL used for - correct answer ✔✔ Used to analyze and monitor the macro-
environment factors that may have a profound impact on an organization's performance
Political: - correct answer ✔✔ how and to what degree a government intervenes in the
economy or a certain industry
Economic: - correct answer ✔✔ determinants of a certain economy's performance
Social: - correct answer ✔✔ Represent the demographic characteristics, norms, customs and
values of the population within which the organization operates
Technological: - correct answer ✔✔ Pertain to innovation in technology that may affect the
operations of the industry and the market favorably or unfavorably.
Environmental: - correct answer ✔✔ Include ecological and environmental aspects such as
weather, climate, environmental offsets and climate change which may especially affect
industries such as tourism, farming, agriculture, and insurance.
Legal: - correct answer ✔✔ May overlap with the political factors, but include more specific
laws
, True or False: Macro environment has a one-way effect to the internal environment - correct
answer ✔✔ True
B-Corps definition - correct answer ✔✔ for-profit businesses that meet rigorous, third party-
verified social and environmental standards to balance profit and purpose
What is WGSN and what does it stand for - correct answer ✔✔ Worth Global Style Network; a
trend forecaster
What are the 7 C's of effective communication - correct answer ✔✔ Clear, concise, concrete,
correct, coherent, complete, courteous
Argument definition - correct answer ✔✔ a set of statements, some of which are supposed to
support or give reasons for the conclusion
Why don't logical arguments always win? - correct answer ✔✔ Cognitive biases and
manipulative rhetoric
Cognitive bias definition - correct answer ✔✔ systematic flaws in how humans think
Manipulative rhetoric definition - correct answer ✔✔ the presentation of information in a
misleading way
Confirmation bias definition - correct answer ✔✔ Wishful thinking; people are prone to believe
what they want to believe
4 types of evidence - correct answer ✔✔ Statistical, testimonial, anecdotal, analogical
Statistical evidence: - correct answer ✔✔ The strongest type of evidence in formal writing
