SLCC MKTG 1030 — Introduction to
Marketing Practice Exam Questions And
Correct Answers (Verified Answers) Plus
Rationales 2025|2026 Q&A | Instant
Download Pdf
1. Which of the following best defines marketing?
a) Selling goods and services
b) Advertising products
c) Creating, communicating, delivering, and exchanging value
d) Manufacturing products
Marketing is about creating and delivering value to customers, not just
selling or advertising.
2. Which of the following is a component of the marketing mix?
a) Planning
b) Promotion
, c) Productivity
d) Positioning
The marketing mix (4Ps) includes product, price, place, and promotion.
3. The “4Ps” of marketing are product, price, place, and:
a) People
b) Positioning
c) Promotion
d) Packaging
Promotion completes the traditional 4Ps framework.
4. Which orientation focuses on building strong customer relationships
to create long-term value?
a) Production orientation
b) Sales orientation
c) Product orientation
d) Market orientation
Market orientation prioritizes customer needs and long-term
relationships.
5. Which type of utility is created when a product is available where
customers want it?
a) Form utility
b) Place utility
c) Time utility
d) Possession utility
, Place utility means making the product accessible in convenient
locations.
6. Which type of research gathers in-depth information from small
groups of customers?
a) Quantitative research
b) Qualitative research
c) Secondary research
d) Experimental research
Qualitative research uses interviews and focus groups to explore
customer insights.
7. Which is an example of secondary data in marketing research?
a) Conducting a new survey
b) Reviewing census data
c) Running a focus group
d) Holding customer interviews
Secondary data is pre-existing data, such as government reports.
8. A SWOT analysis evaluates strengths, weaknesses, opportunities, and:
a) Targets
b) Trends
c) Threats
d) Tactics
SWOT includes internal (strengths/weaknesses) and external
(opportunities/threats).
, 9. Market segmentation is the process of:
a) Selling to as many people as possible
b) Dividing a market into groups with similar needs
c) Creating a single marketing strategy for all customers
d) Conducting marketing research only
Segmentation identifies groups to better target marketing strategies.
10. Demographic segmentation divides markets based on:
a) Lifestyle and values
b) Age, gender, income, education
c) Buying behaviors
d) Geography
Demographics include statistical characteristics of populations.
11. Psychographic segmentation focuses on:
a) Location
b) Age
c) Occupation
d) Lifestyle and values
Psychographics study people’s activities, interests, and opinions.
12. Which targeting strategy uses one marketing mix for the entire
market?
a) Concentrated marketing
b) Differentiated marketing
c) Undifferentiated marketing
Marketing Practice Exam Questions And
Correct Answers (Verified Answers) Plus
Rationales 2025|2026 Q&A | Instant
Download Pdf
1. Which of the following best defines marketing?
a) Selling goods and services
b) Advertising products
c) Creating, communicating, delivering, and exchanging value
d) Manufacturing products
Marketing is about creating and delivering value to customers, not just
selling or advertising.
2. Which of the following is a component of the marketing mix?
a) Planning
b) Promotion
, c) Productivity
d) Positioning
The marketing mix (4Ps) includes product, price, place, and promotion.
3. The “4Ps” of marketing are product, price, place, and:
a) People
b) Positioning
c) Promotion
d) Packaging
Promotion completes the traditional 4Ps framework.
4. Which orientation focuses on building strong customer relationships
to create long-term value?
a) Production orientation
b) Sales orientation
c) Product orientation
d) Market orientation
Market orientation prioritizes customer needs and long-term
relationships.
5. Which type of utility is created when a product is available where
customers want it?
a) Form utility
b) Place utility
c) Time utility
d) Possession utility
, Place utility means making the product accessible in convenient
locations.
6. Which type of research gathers in-depth information from small
groups of customers?
a) Quantitative research
b) Qualitative research
c) Secondary research
d) Experimental research
Qualitative research uses interviews and focus groups to explore
customer insights.
7. Which is an example of secondary data in marketing research?
a) Conducting a new survey
b) Reviewing census data
c) Running a focus group
d) Holding customer interviews
Secondary data is pre-existing data, such as government reports.
8. A SWOT analysis evaluates strengths, weaknesses, opportunities, and:
a) Targets
b) Trends
c) Threats
d) Tactics
SWOT includes internal (strengths/weaknesses) and external
(opportunities/threats).
, 9. Market segmentation is the process of:
a) Selling to as many people as possible
b) Dividing a market into groups with similar needs
c) Creating a single marketing strategy for all customers
d) Conducting marketing research only
Segmentation identifies groups to better target marketing strategies.
10. Demographic segmentation divides markets based on:
a) Lifestyle and values
b) Age, gender, income, education
c) Buying behaviors
d) Geography
Demographics include statistical characteristics of populations.
11. Psychographic segmentation focuses on:
a) Location
b) Age
c) Occupation
d) Lifestyle and values
Psychographics study people’s activities, interests, and opinions.
12. Which targeting strategy uses one marketing mix for the entire
market?
a) Concentrated marketing
b) Differentiated marketing
c) Undifferentiated marketing
