HubSpot Inbound Certification Study
Guide Exam Questions and
Answers12
DELIGHT: Why is customer delight so important? - ANSWERS -• Competitive advantage
• The more trust you build, the more promoters you create
• Building trust is core to delight (creates lasting relationships)
DELIGHT: How to delight your customers? - ANSWERS -• #1 priority is to serve people
• Not just post-scale activity
• three pillars
DELIGHT: What are the three pillars of customer delight? - ANSWERS -Innovation
Communication
Education
DELIGHT: What are the seven consumer delight guidelines? - ANSWERS -• customers and
employees are a business's greatest assets - delight employees and they will delight customers
• every small interaction makes difference
• develop team principles that your employees live by
• Everyone at the business should be able to identify customer delight checklist
• Educate and empower employees with customer delight checklist
• Businesses that are the best educators will be most successful
• It's not what you say, but how you make them feel that creates a lasting relationship
• Developing and establishing trust is critical to creating an inbound experience
, CONVERT: Why can't inbound marketing exist without content? - ANSWERS -
Why use inbound marketing? - ANSWERS -• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? - ANSWERS -Analysis
What are the stages of inbound methodology? - ANSWERS -Attract, convert, close, delight
What are the fundamentals of inbound success? - ANSWERS -• Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? - ANSWERS -represents ideal customer, created based on research,
universally useful across all industries, profile stories
Why use buyers journey? - ANSWERS -Active research process that a potential customer goes
through leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? - ANSWERS -Awareness, Consideration, Decision
Guide Exam Questions and
Answers12
DELIGHT: Why is customer delight so important? - ANSWERS -• Competitive advantage
• The more trust you build, the more promoters you create
• Building trust is core to delight (creates lasting relationships)
DELIGHT: How to delight your customers? - ANSWERS -• #1 priority is to serve people
• Not just post-scale activity
• three pillars
DELIGHT: What are the three pillars of customer delight? - ANSWERS -Innovation
Communication
Education
DELIGHT: What are the seven consumer delight guidelines? - ANSWERS -• customers and
employees are a business's greatest assets - delight employees and they will delight customers
• every small interaction makes difference
• develop team principles that your employees live by
• Everyone at the business should be able to identify customer delight checklist
• Educate and empower employees with customer delight checklist
• Businesses that are the best educators will be most successful
• It's not what you say, but how you make them feel that creates a lasting relationship
• Developing and establishing trust is critical to creating an inbound experience
, CONVERT: Why can't inbound marketing exist without content? - ANSWERS -
Why use inbound marketing? - ANSWERS -• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? - ANSWERS -Analysis
What are the stages of inbound methodology? - ANSWERS -Attract, convert, close, delight
What are the fundamentals of inbound success? - ANSWERS -• Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? - ANSWERS -represents ideal customer, created based on research,
universally useful across all industries, profile stories
Why use buyers journey? - ANSWERS -Active research process that a potential customer goes
through leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? - ANSWERS -Awareness, Consideration, Decision
