HubSpot Academy - Digital Marketing Final Exam Questions and Answers

HubSpot Academy - Digital Marketing
Final Exam Questions and Answers3

true - ANSWERS -True or False: You can have more than one key result per objective.



false - ANSWERS -True or False: If you're just starting out with paid ads and don't know exactly
how your persona will be searching, move from a narrower search to a broad match.



true - ANSWERS -True or False: You should include either budget information or a time estimate
in your content creation plan.



5-10 - ANSWERS -For any piece of [blog] content, come up with at least ______ different titles.



False - ANSWERS -True or false: As buying behavior changes, the inbound philosophy will also
evolve.



content, time, segment - ANSWERS -Three key components of sending the right email.



exact match keyword - ANSWERS -A keyword that will only display your ad if the search term
includes that exact keyword, or a very close variation. [Denoted by brackets]



phrase match keyword - ANSWERS -A keyword that will display your ad if the search term
contains the same order of the words, but it can also contain additional words. "Denoted by
quotation marks"