Hubspot - Social Media Marketing
Certification Exam Questions and
Answers34
What is NOT an example of a social media crisis?
1. Employees going rogue on social media
2. A celebrity posting an update that sparks outrage
3. A hack into a Twitter account for a major brand
4. These are all examples of a social media crisis. - ANSWERS -These are all examples of a social
media crisis.
The _________ stage focuses on creating message maps and listening protocols on social
media.
1. preparation
2. recovery
3. response
4. crisis - ANSWERS -Preparation
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid?
1. Pausing marketing emails
2. Sending out promotional sponsored posts and tweets during a crisis
3. Assessing the planned blogging and campaign schedule for appropriateness
,4. Creating a blog post to address the situation as needed - ANSWERS -Sending out promotional
sponsored posts and tweets during a crisis
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun
filters and "stickers" that disappear after a short period of time (1-24 hours).
1. True
2. False - ANSWERS -True
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct, human way.
4. Social media has better advertising options than traditional media. - ANSWERS -Social media
is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - ANSWERS -Psychographics
What is a vanity metric?
,1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your company is
3. A surface-level metric that doesn't correlate with your business success - ANSWERS -A
surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - ANSWERS -True
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - ANSWERS -Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals?
1. To help you determine what channels and content you'll need and the staffing to make it
happen.
2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll
need to overcome. - ANSWERS -To help you determine what channels and content you'll need
and the staffing to make it happen.
, Which of the following steps is NOT one you need to think about when planning how to
structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - ANSWERS -Gather industry data to support your
goal.
True or false? You should develop your social media budget before you create your social media
plan.
1. True
2. False - ANSWERS -False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the product/project meets
the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or companies. -
ANSWERS -Explain to the customer why they need what you're selling.
Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
Certification Exam Questions and
Answers34
What is NOT an example of a social media crisis?
1. Employees going rogue on social media
2. A celebrity posting an update that sparks outrage
3. A hack into a Twitter account for a major brand
4. These are all examples of a social media crisis. - ANSWERS -These are all examples of a social
media crisis.
The _________ stage focuses on creating message maps and listening protocols on social
media.
1. preparation
2. recovery
3. response
4. crisis - ANSWERS -Preparation
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid?
1. Pausing marketing emails
2. Sending out promotional sponsored posts and tweets during a crisis
3. Assessing the planned blogging and campaign schedule for appropriateness
,4. Creating a blog post to address the situation as needed - ANSWERS -Sending out promotional
sponsored posts and tweets during a crisis
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun
filters and "stickers" that disappear after a short period of time (1-24 hours).
1. True
2. False - ANSWERS -True
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct, human way.
4. Social media has better advertising options than traditional media. - ANSWERS -Social media
is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - ANSWERS -Psychographics
What is a vanity metric?
,1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your company is
3. A surface-level metric that doesn't correlate with your business success - ANSWERS -A
surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - ANSWERS -True
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - ANSWERS -Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals?
1. To help you determine what channels and content you'll need and the staffing to make it
happen.
2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll
need to overcome. - ANSWERS -To help you determine what channels and content you'll need
and the staffing to make it happen.
, Which of the following steps is NOT one you need to think about when planning how to
structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - ANSWERS -Gather industry data to support your
goal.
True or false? You should develop your social media budget before you create your social media
plan.
1. True
2. False - ANSWERS -False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the product/project meets
the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or companies. -
ANSWERS -Explain to the customer why they need what you're selling.
Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
