HubSpot Marketing Certification Exam
Questions and Answers11
Fill in the blank: In the _________ stage, a social media manager needs to be able to react
quickly, compassionately, and with authority. They also have to integrate social media messages
to the appropriate medium and audience.
reparation
response
recovery - ANSWERS -response
Why is employee advocacy important to consider as a key area for organizations and brands?
Employees are influencers in the field of social media.
Employees are the deciders of what is important for the company, not senior management.
Employees are micro influencers in the arena of internal communication.
Employees embody company culture and values, so are more trusted than official
spokespeople. - ANSWERS -Employees embody company culture and values, so are more
trusted than official spokespeople.
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a direct, human way.
Social media has better advertising options than traditional media. - ANSWERS -Social media is a
one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
, Psychographics
Return on investment
Advertising results
Word of mouth - ANSWERS -Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
A key performance indicator (KPI) that shows you how popular your company is
A surface-level metric that doesn't correlate with your business success - ANSWERS -A surface-
level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
False - ANSWERS -True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) - ANSWERS -ROI
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it
happen.
To know if advertising is a priority so you can allocate enough funds.
To satisfy company stakeholders.
Questions and Answers11
Fill in the blank: In the _________ stage, a social media manager needs to be able to react
quickly, compassionately, and with authority. They also have to integrate social media messages
to the appropriate medium and audience.
reparation
response
recovery - ANSWERS -response
Why is employee advocacy important to consider as a key area for organizations and brands?
Employees are influencers in the field of social media.
Employees are the deciders of what is important for the company, not senior management.
Employees are micro influencers in the arena of internal communication.
Employees embody company culture and values, so are more trusted than official
spokespeople. - ANSWERS -Employees embody company culture and values, so are more
trusted than official spokespeople.
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a direct, human way.
Social media has better advertising options than traditional media. - ANSWERS -Social media is a
one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
, Psychographics
Return on investment
Advertising results
Word of mouth - ANSWERS -Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
A key performance indicator (KPI) that shows you how popular your company is
A surface-level metric that doesn't correlate with your business success - ANSWERS -A surface-
level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
False - ANSWERS -True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) - ANSWERS -ROI
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it
happen.
To know if advertising is a priority so you can allocate enough funds.
To satisfy company stakeholders.
