NRF Business of Retail UPDATED ACTUAL Questions and CORRECT
Answers
1. account takeover A type of ecommerce fraud where thieves steal customer log in information and
then use it to access their retailer loyalty accounts. Use loyalty points to make
purchases for themselves. Also known as loyalty fraud.
2. active listening a structured form of listening and responding that focuses the attention on the
speaker. The listener must take care to attend to the speaker fully and understand
any messages suggested behind the words.
3. advertising the activity of producing paid advertisements for commercial products and services
4. Americans with This act prohibits employers from discriminating against qualified individuals with
Disabilities Act disabilities in job application procedures, hiring, firing, advancement, compensa-
tion, training and other terms, conditions and privileges of employment.
5. Asset protection (sometimes referred to as loss prevention) The branch of retail in charge of
implementing action plans to reduce waste, breakage or theft and increase safety.
6. Automated fraud A type of ecommerce fraud in which cyber criminals either steal credit card in-
formation from customers or create programs to test randomly generated card
numbers and CVV codes until they find a combination that works; then boys
complete multiple transactions very quickly using the stolen credit card number.
7. Audio ads on an advertising strategy in which retailers use podcast - digital audio - messages to
podcasts advertise their merchandise
8. Available (on the number of units within the total inventory that are available to sell
hand) inventory
9. Average cus- This refers to the average amount that a customer spends during a store visit
tomer spend
10. Barcode a machine readable series of parallel lines, used in retail to create a unique item
identifier
Answers
1. account takeover A type of ecommerce fraud where thieves steal customer log in information and
then use it to access their retailer loyalty accounts. Use loyalty points to make
purchases for themselves. Also known as loyalty fraud.
2. active listening a structured form of listening and responding that focuses the attention on the
speaker. The listener must take care to attend to the speaker fully and understand
any messages suggested behind the words.
3. advertising the activity of producing paid advertisements for commercial products and services
4. Americans with This act prohibits employers from discriminating against qualified individuals with
Disabilities Act disabilities in job application procedures, hiring, firing, advancement, compensa-
tion, training and other terms, conditions and privileges of employment.
5. Asset protection (sometimes referred to as loss prevention) The branch of retail in charge of
implementing action plans to reduce waste, breakage or theft and increase safety.
6. Automated fraud A type of ecommerce fraud in which cyber criminals either steal credit card in-
formation from customers or create programs to test randomly generated card
numbers and CVV codes until they find a combination that works; then boys
complete multiple transactions very quickly using the stolen credit card number.
7. Audio ads on an advertising strategy in which retailers use podcast - digital audio - messages to
podcasts advertise their merchandise
8. Available (on the number of units within the total inventory that are available to sell
hand) inventory
9. Average cus- This refers to the average amount that a customer spends during a store visit
tomer spend
10. Barcode a machine readable series of parallel lines, used in retail to create a unique item
identifier
