by Frederick Gravetter, Lori-Ann Forzano, James Witnauer
(2025) || CURRENT EDITION
7th Edition
,Table of contents
chapter 1: introduction, acquiring knowledge, and the scientific method. ........................................3
chapter 2: research ideas and hypotheses. .................................................................................... 19
chapter 3: defining and measuring variables. ................................................................................ 33
chapter 4: ethics in research. ........................................................................................................ 50
chapter 5: selecting research participants. .................................................................................... 65
chapter 6: research strategies and validity. ................................................................................... 82
chapter 7: the experimental research strategy. ............................................................................. 98
chapter 8: experimental designs: between-subjects design.......................................................... 114
chapter 9: experimental designs: within-subjects design. ............................................................ 130
chapter 10: the nonexperimental and quasi-experimental strategies: nonequivalent group, pre-post,
and developmental designs. ....................................................................................................... 146
chapter 11: factorial designs. ...................................................................................................... 162
chapter 12: the correlational research strategy. ......................................................................... 179
chapter 13: the descriptive research strategy. ............................................................................. 195
chapter 14: single-case experimental research designs. ............................................................... 210
chapter 15: statistical evaluation of data..................................................................................... 224
chapter 16: writing an apa-style research report. Appendices. A. Random number table and
instruction. B. Statistics demonstrations and statistical ............................................................... 241
,Chapter 1: introduction, acquiring knowledge, and the scientific method.
True/false
1 : a football player who knows that his performance will be better if he wears his lucky shirt is
using the method of faith.
A : true
B : false
Ans: b
2 : finding information in a textbook is an example of using the rational method of inquiry.
A : true
B : false
Ans: b
3 : dallas is using the rational method when, upon seeing that birds eating certain berries do not
die, concludes that the berries are not poisonous.
A : true
B : false
Ans: a
4 : clinton is using the empirical method when he decides to eat a handful of berries to see if they
are poisonous.
A : true
B : false
Ans: a
, 5 : you have a terrible toothache, so you visit a dentist to find out what is wrong with your tooth.
This is an example of using the method of authority.
A : true
B : false
Ans: a
6 : the method of intuition can be valuable when making ethical or moral decisions by doing what
feels right.
A : true
B : false
Ans: a
7 : you have dinner reservations at 7:30 at a restaurant that is 30 minutes away and it is already
7:20, leading you to conclude that you are going to be late. This is an example of using the empirical
method.
A : true
B : false
Ans: b
8 : based on a few students whom you know, you decide that art majors wear funky clothes and
that physics majors tend to be nerds. This is an example of inductive reasoning.
A : true
B : false