, MNM2604 Questions
PAPERS & Answers
MCQ-Questions that
you can practice during
exams
Business to Business Marketing (University of South Africa)
, Part 1 of 3 - Study unit 1 7.0 Points
Question 1 of 20 1.0 Points
Which one of the following statements about B2B products is true?
A. B2B products cannot be used by final consumers
B. B2B products are larger in bulk that consumer products
C. B2B products cannot be final products, but are “in-process” products
D. B2B products include products like laptops
Answer Key: D
Question 2 of 20 1.0 Points
Which one of the following statements is true regarding the buying behaviour in business-to-
business markets?
A. The purchase cycles of B2B customers are usually shorter than those of final consumers.
B. Buying quantities are usually more for B2B companies when buying facilitating products.
C. In the case of Entering products the key influences of a customer firm are their purchasing
division.
D. The buying process of B2B customers is simpler than the one followed by final customers.
Answer Key: B
Question 3 of 20 1.0 Points
Which one of the following statements is incorrect regarding the marketing strategy of a business to
business marketer?
A. Products are more frequently tailor-made for client firms.
B. Fewer intermediaries are used.
C. Advertising is less important than personal selling.
D. Branding is more important in business markets.
Answer Key: D
PAPERS & Answers
MCQ-Questions that
you can practice during
exams
Business to Business Marketing (University of South Africa)
, Part 1 of 3 - Study unit 1 7.0 Points
Question 1 of 20 1.0 Points
Which one of the following statements about B2B products is true?
A. B2B products cannot be used by final consumers
B. B2B products are larger in bulk that consumer products
C. B2B products cannot be final products, but are “in-process” products
D. B2B products include products like laptops
Answer Key: D
Question 2 of 20 1.0 Points
Which one of the following statements is true regarding the buying behaviour in business-to-
business markets?
A. The purchase cycles of B2B customers are usually shorter than those of final consumers.
B. Buying quantities are usually more for B2B companies when buying facilitating products.
C. In the case of Entering products the key influences of a customer firm are their purchasing
division.
D. The buying process of B2B customers is simpler than the one followed by final customers.
Answer Key: B
Question 3 of 20 1.0 Points
Which one of the following statements is incorrect regarding the marketing strategy of a business to
business marketer?
A. Products are more frequently tailor-made for client firms.
B. Fewer intermediaries are used.
C. Advertising is less important than personal selling.
D. Branding is more important in business markets.
Answer Key: D
