Management Information Systems: Managing the Digital
Firm, 15e (Laudon)
pg. 1
,Management Information Systems: Managing the Digital Firm, 15e (Laudon)
Chapter 1 Information Systems in Global Business Today
1) Which of the following is not one of the six strategic business objectives
of information systems?
A) New products and services
B) Improved decision making C) Competitive
advantage
D) Improved employee morale
E) Survival
2) Verizon's use of a web-based digital dashboard to provide managers
with precise real-time information enabled it to improve which of the
following?
A) Compliance with regulations
B) Managerial decision making
C) Efficiency in creation of new products
D) Employee morale
E) Intimacy with its suppliers
3) Which of the following may lead to competitive advantage?
1. New products, services, and business models;
2. Charging less for superior products;
3. Responding to customers in real time
A) 1 only B) 1
and 2
pg. 2
,C) 2 and 3
D) 1 and 3
E) 1, 2, and 3
4) A firm that invests in an information system because it is a necessity of
doing business does so because it is seeking to achieve which of the
following business objectives?
A) Operational excellence
B) Improved decision making
C) Competitive advantage
D) Customer intimacy
E) Survival
5) The Mandarin Oriental's use of computer systems to keep track of
guests' preferences is an example of which of the following?
A) Improved flexibility
B) Improved decision making C) Improved
efficiency
D) Customer intimacy
E) Operational excellence
6) Competitors were seeking which of the following business objectives
when they rushed to provide ATMs after Citibank introduced the first
ATMs in New York?
A) Improved efficiency
B) Customer and supplier intimacy
C) Survival
pg. 3
, D) Competitive advantage
E) Improved decision making
7) Which of the following is the key business metric behind the
technologies implemented by Kroger, as discussed in the chapter-opening
case?
A) Higher customer satisfaction levels
B) Survival
C) Improved employee morale
D) Improved decision making
E) Reduced cost of supplies
8) Which of the following is an example of a business using information
systems to create a new product?
A) Walmart's RetailLink system
B) The Mandarin Oriental's use of computers to keep track of guest
preferences
C) Verizon's use of a web-based digital dashboard to provide real-time
company information for managers
D) Apple's creation of the iPod
E) Kroger's use of sensors to monitor cold food storage temperatures
9) Walmart exemplifies the power of information systems coupled with
state-of-the-art business practices and supportive management to
achieve which of the following? A) New products and services
B) Operational
efficiency C) Survival
pg. 4
Firm, 15e (Laudon)
pg. 1
,Management Information Systems: Managing the Digital Firm, 15e (Laudon)
Chapter 1 Information Systems in Global Business Today
1) Which of the following is not one of the six strategic business objectives
of information systems?
A) New products and services
B) Improved decision making C) Competitive
advantage
D) Improved employee morale
E) Survival
2) Verizon's use of a web-based digital dashboard to provide managers
with precise real-time information enabled it to improve which of the
following?
A) Compliance with regulations
B) Managerial decision making
C) Efficiency in creation of new products
D) Employee morale
E) Intimacy with its suppliers
3) Which of the following may lead to competitive advantage?
1. New products, services, and business models;
2. Charging less for superior products;
3. Responding to customers in real time
A) 1 only B) 1
and 2
pg. 2
,C) 2 and 3
D) 1 and 3
E) 1, 2, and 3
4) A firm that invests in an information system because it is a necessity of
doing business does so because it is seeking to achieve which of the
following business objectives?
A) Operational excellence
B) Improved decision making
C) Competitive advantage
D) Customer intimacy
E) Survival
5) The Mandarin Oriental's use of computer systems to keep track of
guests' preferences is an example of which of the following?
A) Improved flexibility
B) Improved decision making C) Improved
efficiency
D) Customer intimacy
E) Operational excellence
6) Competitors were seeking which of the following business objectives
when they rushed to provide ATMs after Citibank introduced the first
ATMs in New York?
A) Improved efficiency
B) Customer and supplier intimacy
C) Survival
pg. 3
, D) Competitive advantage
E) Improved decision making
7) Which of the following is the key business metric behind the
technologies implemented by Kroger, as discussed in the chapter-opening
case?
A) Higher customer satisfaction levels
B) Survival
C) Improved employee morale
D) Improved decision making
E) Reduced cost of supplies
8) Which of the following is an example of a business using information
systems to create a new product?
A) Walmart's RetailLink system
B) The Mandarin Oriental's use of computers to keep track of guest
preferences
C) Verizon's use of a web-based digital dashboard to provide real-time
company information for managers
D) Apple's creation of the iPod
E) Kroger's use of sensors to monitor cold food storage temperatures
9) Walmart exemplifies the power of information systems coupled with
state-of-the-art business practices and supportive management to
achieve which of the following? A) New products and services
B) Operational
efficiency C) Survival
pg. 4
