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MNM3701 Assignment 3 (Portfolio) Semester 2 Memo | Due 20 October 2025

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MNM3701 Assignment 3 (Portfolio) Semester 2 Memo | Due 20 October 2025. MARKETING PLAN

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Cecile Niewenhuizen Business Cases from South African Companies

Edition:2021
ISBN:9781485130864
Edition:Unknown

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Institution: University of South Africa (Unisa)
Course: Marketing Planning (MNM3701)

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Uploaded on: October 3, 2025
Number of pages: 25
Written in: 2025/2026
Type: Exam (elaborations)
Contains: Questions & answers

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mnm3701 assignment 3 portfolio semester 2 2025

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, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT

TABLE OF CONTENT
1 INTRODUCTION Page 3
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION Page 3
3 ANALYSIS OF MARKETS AND CUSTOMERS Page 5
4 SEGMENTATION, TARGETING AND POSITIONING Page 7
5 MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING Page 9
SUPPORT
6 MARKETING STRATEGIES AND PROGRAMS Page 11
7 PLAN METRICS AND IMPLEMENTATION CONTROL Page 18
8 CONCLUSION Page 24
9 LIST OF REFERENCES Page 25

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MNM3701 Assignment 3 (Portfolio) Semester 2 Memo | Due 20 October 2025

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