MKT 100 FINAL EXAM QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2025-2026
technically complex - Answers Personal selling is more important than advertising in sales
promotion if the products being sold are
low - Answers Which of the following represents the thinking behind off price retailors?
price - Answers that which is given up in an exchange to acquire a good or service
social media - Answers any tool or service that uses the Internet to facilitate conversations
aesthetics - Answers What is especially important for packaging for international marketing?
shopping bots - Answers A software program that searches the web for the best price on an
item
it adds attention and interest - Answers What is true of social media?
new-product strategy - Answers a plan that links the new-product development process with the
objectives of the marketing department, the business unit, and the corporation
institutional advertising - Answers A form of advertising that firms use when a product enters
the growth phase of the PLC and other companies begin to enter the marketplace is called
______.
a - Answers Every year a manufacturer in Milwaukee, WI makes rain coats and employs its own
fleet of vans to make the product available in stores across coastal Oregon and Washington
state just when the rainy season begins in those parts of the United States. The manufacturer is
creating _____.
a. Form, Time, and Place utility
b. Form, Time, and Exchange utility
c. Time and Place utility but NOT Form utility
d. Form and Place utility but NOT Time utility
product advertising - Answers a form of advertising that touts the benefits of a specific good or
service
, personal selling - Answers salespeople who interact directly with prospective buyers and
effectively use the seven-step process are
product line depth - Answers the number of product items in a product line
cobranding - Answers placing two or more brand names on a product or its package
product - Answers everything, both favorable and unfavorable, that a person receives in an
exchange
product modification - Answers changing one or more of a product's characteristics
repositioning - Answers involves changing consumers' perceptions of a brand
product line extension - Answers adding additional products to an existing product line in order
to compete more broadly in the industry
planned obsolescence - Answers the practice of modifying products so those that have already
been sold become obsolete before they actually need replacement
specialty product - Answers a particular item for which consumers search extensively and are
very reluctant to accept substitutes
unsought products - Answers a product unknown to the potential buyer or a known product that
the buyer does not actively seek
business analysis - Answers the second stage of the screening process where preliminary
figures for demand, cost, sales, and profitability are calculated
high costs - Answers What is a disadvantage of test marketing?
test marketing - Answers the limited introduction of a product and a marketing program to
determine the reactions of potential customers in a market situation
Intangibility - Answers the inability of services to be touched, seen, tasted, heard, or felt in the
same manner that goods can be sensed
Inseparability - Answers the inability of the production and consumption of a service to be
separated; consumers must be present during the production
heterogeneity - Answers the variability of the inputs and outputs of services, which causes
services to tend to be less standardized and uniform than goods
pershiability - Answers the inability of services to be stored, warehoused, or inventoried
multichannel marketing - Answers where customers are offered information, goods, services,
and/or support through one or more synchronized channels
technically complex - Answers Personal selling is more important than advertising in sales
promotion if the products being sold are
low - Answers Which of the following represents the thinking behind off price retailors?
price - Answers that which is given up in an exchange to acquire a good or service
social media - Answers any tool or service that uses the Internet to facilitate conversations
aesthetics - Answers What is especially important for packaging for international marketing?
shopping bots - Answers A software program that searches the web for the best price on an
item
it adds attention and interest - Answers What is true of social media?
new-product strategy - Answers a plan that links the new-product development process with the
objectives of the marketing department, the business unit, and the corporation
institutional advertising - Answers A form of advertising that firms use when a product enters
the growth phase of the PLC and other companies begin to enter the marketplace is called
______.
a - Answers Every year a manufacturer in Milwaukee, WI makes rain coats and employs its own
fleet of vans to make the product available in stores across coastal Oregon and Washington
state just when the rainy season begins in those parts of the United States. The manufacturer is
creating _____.
a. Form, Time, and Place utility
b. Form, Time, and Exchange utility
c. Time and Place utility but NOT Form utility
d. Form and Place utility but NOT Time utility
product advertising - Answers a form of advertising that touts the benefits of a specific good or
service
, personal selling - Answers salespeople who interact directly with prospective buyers and
effectively use the seven-step process are
product line depth - Answers the number of product items in a product line
cobranding - Answers placing two or more brand names on a product or its package
product - Answers everything, both favorable and unfavorable, that a person receives in an
exchange
product modification - Answers changing one or more of a product's characteristics
repositioning - Answers involves changing consumers' perceptions of a brand
product line extension - Answers adding additional products to an existing product line in order
to compete more broadly in the industry
planned obsolescence - Answers the practice of modifying products so those that have already
been sold become obsolete before they actually need replacement
specialty product - Answers a particular item for which consumers search extensively and are
very reluctant to accept substitutes
unsought products - Answers a product unknown to the potential buyer or a known product that
the buyer does not actively seek
business analysis - Answers the second stage of the screening process where preliminary
figures for demand, cost, sales, and profitability are calculated
high costs - Answers What is a disadvantage of test marketing?
test marketing - Answers the limited introduction of a product and a marketing program to
determine the reactions of potential customers in a market situation
Intangibility - Answers the inability of services to be touched, seen, tasted, heard, or felt in the
same manner that goods can be sensed
Inseparability - Answers the inability of the production and consumption of a service to be
separated; consumers must be present during the production
heterogeneity - Answers the variability of the inputs and outputs of services, which causes
services to tend to be less standardized and uniform than goods
pershiability - Answers the inability of services to be stored, warehoused, or inventoried
multichannel marketing - Answers where customers are offered information, goods, services,
and/or support through one or more synchronized channels
