The ability to capture and analyze all customer interactions, generate appropriate responses,
and gather data to create and build effective and efficient marketing campaigns is known as
contact management. - Answers False
The bill of materials (BOM) serves as a recipe of ingredients needed to make each item an
organization manufactures. - Answers True
Enterprise resource planning (ERP) systems work directly with manufacturing machines on the
production floor. - Answers False
Customer support, sales management, and contact management are key features of a
customer relationship management (CRM) system. - Answers True
In batch processing systems, data processing is done _______ data capture. - Answers
Sometime later than
In the context of enterprise resource planning (ERP) systems, the most efficient and effective
ways to complete a business process are called _____. - Answers Best practices
An integrated database for the entire organization makes it easier to share data among different
business units. - Answers True
Implicit personalization techniques capture user-provided information, such as information from
warranties, surveys, user registrations, and contest-entry forms completed online. - Answers
False
Which of the following is NOT one of the three basic components of a successful e-commerce
model? - Answers Capital
If consumer data is stolen from a business's computers, ________. - Answers The customers can
file a class-action law suit against the business
Consumers prefer mobile commerce sites ________. - Answers That are convenient and efficient
to use
Conversion to an e-commerce or m-commerce system enables organizations to increase the
accuracy of order processing and order fulfillment. - Answers True
Which of the following forms of e-commerce is more likely to offer a more customized product
offering? - Answers Business-to-business (B2B) e-commerce
Bartering is a technique used by advertisers to recapture shoppers who abandoned a Website
without making a purchase. - Answers False
Users still need help from the IT function of the organization to create customer reports using