MKT 305 Quizzes and answers
graded A+
Consumers who share demographic characteristics such as ethnicity and age can have very different
lifestyles. - ANS✅✅True
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a
product during the three stages of the consumption process.
market
content generator
influencer
consumer - ANS✅✅consumer
The consumer's focus on personal health is merging with a growing interest in global health. Some
analysts call this new value ________.
consumed consumers
conscientious consumerism
consumer addiction
compulsive consumption - ANS✅✅conscientious consumerism
The importance people attach to worldly possessions is called ________.
materialism
needs
ego products
wants - ANS✅✅materialism
A strategy that aligns a company brand with a cause to generate business and societal benefits is
called ________.
esponse marketing
ethic marketing
graded A+
Consumers who share demographic characteristics such as ethnicity and age can have very different
lifestyles. - ANS✅✅True
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a
product during the three stages of the consumption process.
market
content generator
influencer
consumer - ANS✅✅consumer
The consumer's focus on personal health is merging with a growing interest in global health. Some
analysts call this new value ________.
consumed consumers
conscientious consumerism
consumer addiction
compulsive consumption - ANS✅✅conscientious consumerism
The importance people attach to worldly possessions is called ________.
materialism
needs
ego products
wants - ANS✅✅materialism
A strategy that aligns a company brand with a cause to generate business and societal benefits is
called ________.
esponse marketing
ethic marketing
