MKT 305 Exam questions with
answers well graded A+
vertical channel conflict - ANS✅✅disagreement between manufacturer and retailer
Horizontal channel conflict - ANS✅✅disagreement between members of same level (example:
retailers)
JIT (Just in time) - ANS✅✅(also called "quick response inventory system") are inventory
management systems that deliver less merchandise on a more frequent basis than in traditional
inventory systems
Indirect market channels may include: - ANS✅✅merchandise wholesalers and retailers
VMI (vendor managed inventory) - ANS✅✅system tells manufacturer when retailers inventory has
dropped- meaning more merchandise should be delivered
"share of wallet" - ANS✅✅using consumers information to change product, price, or promotion
What type of retailers have more of a say in product decision making them _________ ? -
ANS✅✅big retailers; making them manufacturers
AIDA Model: - ANS✅✅awareness, interest, desire, and action (think ---- feel ---- do)
public relations: - ANS✅✅the organizational function that manages the firms communications and
supports other promotional efforts
"the most commonly used method to establish the promotional budget is ____________________
while the most accurate method is ____________ - ANS✅✅percentage of sales; objective- and -
task
examples of direct marketing include: - ANS✅✅telephone, emails, informercials, and catalogues
answers well graded A+
vertical channel conflict - ANS✅✅disagreement between manufacturer and retailer
Horizontal channel conflict - ANS✅✅disagreement between members of same level (example:
retailers)
JIT (Just in time) - ANS✅✅(also called "quick response inventory system") are inventory
management systems that deliver less merchandise on a more frequent basis than in traditional
inventory systems
Indirect market channels may include: - ANS✅✅merchandise wholesalers and retailers
VMI (vendor managed inventory) - ANS✅✅system tells manufacturer when retailers inventory has
dropped- meaning more merchandise should be delivered
"share of wallet" - ANS✅✅using consumers information to change product, price, or promotion
What type of retailers have more of a say in product decision making them _________ ? -
ANS✅✅big retailers; making them manufacturers
AIDA Model: - ANS✅✅awareness, interest, desire, and action (think ---- feel ---- do)
public relations: - ANS✅✅the organizational function that manages the firms communications and
supports other promotional efforts
"the most commonly used method to establish the promotional budget is ____________________
while the most accurate method is ____________ - ANS✅✅percentage of sales; objective- and -
task
examples of direct marketing include: - ANS✅✅telephone, emails, informercials, and catalogues
