MKT 305 Exam questions and
answers well graded 100%
4 Dimensions of consumer culture - ANS✅✅consumer identity projects, marketplace culture,
media representations and consumers' interpretive strategies, the socio-historic patterning of
consumption
culturally constituted world - ANS✅✅cultural categories, cultural values + ideals, iconic symbols,
cultural discourses/myths
countercultural motivations - ANS✅✅"a refusal to be invisible"; "protest against socio-economic
and cultural marginilization"; forging a sense of common-cause and social support
culture - ANS✅✅sense making "lens" for interpreting the world; "blueprints" that guide social
action
consumption code - ANS✅✅shared knowledge about the cultural meaning associated with
marketplace resources
cultural categories - ANS✅✅ways that members of a culture organize objects, people, activities,
etc. as sharing defining commonalities; dynamic, embedded in cultural scripts
material goods - ANS✅✅substantiate cultural values and meanings
consumption rituals - ANS✅✅consumers incorporate cultural meanings into their lives thru these
ex: dining rituals (thanksgiving, etc.), gift-giving rituals
possession rituals - ANS✅✅efforts to personalize (singularize) a new possession
grooming rituals - ANS✅✅revitalizing or refreshing meanings invested in goods
personal grooming signals important transition moments and events
exchange rituals - ANS✅✅ways of transferring value substantiated in the material "good"
, often initiates the process of meaning transfer
divestment rituals - ANS✅✅ways of separating material goods from one's identity
i.e. removing customizing details from living/work space; selling goods on secondary market
social functions of gift giving - ANS✅✅acknowledges important personal achievements, life
transitions, etc.
communicates meanings about giver to receiver, creates and strengthens social ties + bonds
norms of reciprocity - ANS✅✅gifts create a sense of "moral duty" to reciprocate the gift
the gift economy - ANS✅✅premised in the ideals of selflessness, social bonds, communal
enrichments, altruistic motives
over-reciprocation - ANS✅✅supporting the place beyond what is commercially expected
ambassadorship - ANS✅✅taking on the role of guide and advocate for the place
(river) magic - ANS✅✅ritualistic activities that address humanity's relationship to nature and/or
people's relationships to each other; associated with experiences of extraordinaries
cultural scripts - ANS✅✅represent how events should unfold over time in a given setting
success of narrative - ANS✅✅guides storytelling + role playing skill and consumer's ritual
enactments of the cultural script
spontaneous letting be of the process - ANS✅✅losing oneself in the transformational experience +
release from everyday concerns
liminal setting - ANS✅✅exist outside of the normal, everyday, routine spheres of life
rites of passage (pilgrimage) - ANS✅✅separation, transition/transformation, reintegration
answers well graded 100%
4 Dimensions of consumer culture - ANS✅✅consumer identity projects, marketplace culture,
media representations and consumers' interpretive strategies, the socio-historic patterning of
consumption
culturally constituted world - ANS✅✅cultural categories, cultural values + ideals, iconic symbols,
cultural discourses/myths
countercultural motivations - ANS✅✅"a refusal to be invisible"; "protest against socio-economic
and cultural marginilization"; forging a sense of common-cause and social support
culture - ANS✅✅sense making "lens" for interpreting the world; "blueprints" that guide social
action
consumption code - ANS✅✅shared knowledge about the cultural meaning associated with
marketplace resources
cultural categories - ANS✅✅ways that members of a culture organize objects, people, activities,
etc. as sharing defining commonalities; dynamic, embedded in cultural scripts
material goods - ANS✅✅substantiate cultural values and meanings
consumption rituals - ANS✅✅consumers incorporate cultural meanings into their lives thru these
ex: dining rituals (thanksgiving, etc.), gift-giving rituals
possession rituals - ANS✅✅efforts to personalize (singularize) a new possession
grooming rituals - ANS✅✅revitalizing or refreshing meanings invested in goods
personal grooming signals important transition moments and events
exchange rituals - ANS✅✅ways of transferring value substantiated in the material "good"
, often initiates the process of meaning transfer
divestment rituals - ANS✅✅ways of separating material goods from one's identity
i.e. removing customizing details from living/work space; selling goods on secondary market
social functions of gift giving - ANS✅✅acknowledges important personal achievements, life
transitions, etc.
communicates meanings about giver to receiver, creates and strengthens social ties + bonds
norms of reciprocity - ANS✅✅gifts create a sense of "moral duty" to reciprocate the gift
the gift economy - ANS✅✅premised in the ideals of selflessness, social bonds, communal
enrichments, altruistic motives
over-reciprocation - ANS✅✅supporting the place beyond what is commercially expected
ambassadorship - ANS✅✅taking on the role of guide and advocate for the place
(river) magic - ANS✅✅ritualistic activities that address humanity's relationship to nature and/or
people's relationships to each other; associated with experiences of extraordinaries
cultural scripts - ANS✅✅represent how events should unfold over time in a given setting
success of narrative - ANS✅✅guides storytelling + role playing skill and consumer's ritual
enactments of the cultural script
spontaneous letting be of the process - ANS✅✅losing oneself in the transformational experience +
release from everyday concerns
liminal setting - ANS✅✅exist outside of the normal, everyday, routine spheres of life
rites of passage (pilgrimage) - ANS✅✅separation, transition/transformation, reintegration
