MKT 305 Exam queries and answers
graded 100%
4 Ps in Marketing Mix - ANS✅✅Product, Price, Promotion, Place
Prinicples of Marketing - ANS✅✅Marketing Process: Analyze needs toProvide/Product service
Marketing Concept - ANS✅✅marketer always discovers needs and wants and have them met
Societal Marketing Concept - ANS✅✅meets the needs of a society
A NEED is - ANS✅✅something physiological
A WANT is - ANS✅✅something that carries a brand recognition
Customer Value - ANS✅✅benefit of services outweighs the cost
2 kinds of organizations - ANS✅✅Profit (making money); Non-profit (social agenda)
3 Levels of Strategy - ANS✅✅Corporate (everyone is affected); Business (Organizational);
Functional (departments)
BCG Matrix - ANS✅✅Stars (high/high); Dogs (low/low); Cash cows (high growth/low market);
Question Marks (low growth/high market)
Diversification Analysis - ANS✅✅marketer makes strategies
Diversification Strategies - ANS✅✅Market penetration, Market development, Product
development, Diversification
Market penetration - ANS✅✅current product on current market
graded 100%
4 Ps in Marketing Mix - ANS✅✅Product, Price, Promotion, Place
Prinicples of Marketing - ANS✅✅Marketing Process: Analyze needs toProvide/Product service
Marketing Concept - ANS✅✅marketer always discovers needs and wants and have them met
Societal Marketing Concept - ANS✅✅meets the needs of a society
A NEED is - ANS✅✅something physiological
A WANT is - ANS✅✅something that carries a brand recognition
Customer Value - ANS✅✅benefit of services outweighs the cost
2 kinds of organizations - ANS✅✅Profit (making money); Non-profit (social agenda)
3 Levels of Strategy - ANS✅✅Corporate (everyone is affected); Business (Organizational);
Functional (departments)
BCG Matrix - ANS✅✅Stars (high/high); Dogs (low/low); Cash cows (high growth/low market);
Question Marks (low growth/high market)
Diversification Analysis - ANS✅✅marketer makes strategies
Diversification Strategies - ANS✅✅Market penetration, Market development, Product
development, Diversification
Market penetration - ANS✅✅current product on current market
