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"Sandy is a buyer for a museum gift shop. Her organization uses a large
amount of gift-wrapping supplies, so she decides to negotiate an
agreement with a local maker of these supplies to automatically ship them
to the museum once a week. This type of arrangement is called a(n)
_____." - 🧠 ANSWER ✔✔e-procurement process
Which of the following products or services are most likely to be high-
involvement decisions? Select all that apply. - 🧠 ANSWER ✔✔An
automobile
An engagement ring
,"True or false: In the end, marketing is mostly about creating and satisfying
the consumer s needs." - 🧠 ANSWER ✔✔False
The psychologist Carl Jung proposed the personality category of _____ to
describe people who tend to be shy and are happy being alone. - 🧠
ANSWER ✔✔introvert
Marketers should take steps to reduce or avoid cognitive dissonance at
which stage in the buying process? - 🧠 ANSWER ✔✔After the post-
purchase stage
The process of marketing begins when something that is wanted or needed
and the people who want or need it are _____. - 🧠 ANSWER ✔✔identified
A product or service represents good value if the benefit gained from it is
greater than its _____. - 🧠 ANSWER ✔✔cost
The idea of place in the marketing mix concerns which question? - 🧠
ANSWER ✔✔Where or how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to
create a premium line of cosmetics products. How might the company
market this line to more discerning customers who are willing to pay for
, high quality? - 🧠 ANSWER ✔✔By naming the ingredients used in
production
Building and maintaining relationships with customers is especially
important when _____. - 🧠 ANSWER ✔✔more and more product choices
enter the market
The marketing information and research section in a marketing plan does
which of the following? - 🧠 ANSWER ✔✔Discusses key questions that need
to be answered and the information needed to answer them
"When using Google Sites to create a presentation, the presenter should
do which of the following? Select all that apply." - 🧠 ANSWER ✔✔Ask for
feedback from others about how the presentation looks.
Test the presentation on both computer screens and smartphones.
"True or false: The more successful the plan is, the longer it will take to
require a significant revision." - 🧠 ANSWER ✔✔False
"Each action in a marketing plan will generate new _____ regarding what
works and what doesn t work, creating opportunities for new analysis and
better strategies." - 🧠 ANSWER ✔✔market data
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