BCOR 350 | Chapter 8 (40 Questions with Answers) | Product Strategy, Branding & Services | West Virginia University

This document offers a complete and verified set of 40 multiple-choice questions and answers from Chapter 8 of the BCOR 350 – Principles of Marketing course at West Virginia University, focusing on key concepts in product strategy, services marketing, and branding. It is structured to provide clarity and full alignment with course outcomes and textbook materials typically used in the 2025/2026 academic year. Topics include: Product classification (convenience, shopping, specialty, and unsought products) Characteristics of services (intangibility, perishability, inseparability, variability) Branding strategy and brand equity Brand development methods (line extension, brand extension, multibranding) Product and service quality measures Product mix and product line decisions Social marketing and brand sponsorship (store brand, co-branding, private label) The service-profit chain linking employee satisfaction, customer loyalty, and firm profitability This study resource is particularly useful for: Undergraduate students in Marketing, Business Administration, or Management Students preparing for midterm or final exams in BCOR 350 Anyone reviewing Chapter 8: Products, Services, and Brands: Building Customer Value from Kotler’s or similar marketing textbooks Learners in marketing certification programs needing foundational product strategy knowledge Every question includes the correct answer, making this document an ideal tool for self-assessment, flashcard creation, or last-minute review before exams. Keywords: BCOR 350, product strategy, service marketing, branding, brand equity, brand positioning, product classification, product mix, service inseparability, service perishability, brand extension, co-branding, marketing exam, Kotler Chapter 8, service-profit chain