D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - correct answer Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - correct answer Licensing
A social media manager uses information posted by customers on the business's
social networking webpage. Which type of research data is being demonstrated here? -
correct answer Primary
A public relations manager uses information provided by customers during an in-depth
interview with a representative of the business. Which type of research data is being
demonstrated here? - correct answer Primary
A nonprofit executive who is compiling a report on people living below the poverty
level in a particular state uses census data posted on a governmental website. Which
type of research data is being demonstrated here? - correct answer Secondary
A company conducts monthly surveys to assess customer product satisfaction and
combines the survey results with sales data from the customer relationship
management (CRM) system to adjust its marketing strategy. Which element of the CRM
process cycle is the company using? - correct answer Analysis and refinement
An online retail company recently suffered from a data security breach. The company
hired new marketing managers to protect customer information and to communicate
security strategies to its customers.
What are the new marketing managers trying to acquire? - correct answer Customer
trust
, D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A mobile phone retailer analyzes data from a survey administered to a large sample of
customers. The data identify which features and benefits are most attractive to
customers when they consider upgrading to a new mobile phone plan. How is
customer relationship management (CRM) being used by this company? - correct
answer To increase customer lifetime value
A shoe company is collecting data in its customer relationship management (CRM)
system on how its customers make decisions to purchase shoes. The company wants
to use this data to tailor its upcoming marketing campaigns to specific customer needs
identified in the research. Which customer-centric approach results from the
company's use of the CRM system data? - correct answer Refine product
communications
Which big data source provides marketers with customer ratings and online reviews
that result in actionable information for decision-making? - correct answer Social
media platforms
A marketer is using census and demographic data to identify market trends, segments,
and target markets.
Which big data source provides marketers with this type of information? - correct
answer Government agencies
A dog food company is tailoring its marketing strategy to family households to attract
consumers to its new dog food product.
Which market segmentation approach is this company using? - correct answer
Demographic
How may a consumer's strong desire to balance home and family life impact the
consumer's purchasing behavior? - correct answer It will influence the consumer's
purchasing priorities and preferences.
What is the last step in the consumer decision-making process? - correct answer
Post-purchase evaluation
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A company is considering hiring its own salespeople to market its products in a
foreign country instead of using local distributors. Which advantage to the company
would be gained by taking this action? - correct answer Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - correct answer Licensing
A social media manager uses information posted by customers on the business's
social networking webpage. Which type of research data is being demonstrated here? -
correct answer Primary
A public relations manager uses information provided by customers during an in-depth
interview with a representative of the business. Which type of research data is being
demonstrated here? - correct answer Primary
A nonprofit executive who is compiling a report on people living below the poverty
level in a particular state uses census data posted on a governmental website. Which
type of research data is being demonstrated here? - correct answer Secondary
A company conducts monthly surveys to assess customer product satisfaction and
combines the survey results with sales data from the customer relationship
management (CRM) system to adjust its marketing strategy. Which element of the CRM
process cycle is the company using? - correct answer Analysis and refinement
An online retail company recently suffered from a data security breach. The company
hired new marketing managers to protect customer information and to communicate
security strategies to its customers.
What are the new marketing managers trying to acquire? - correct answer Customer
trust
, D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A mobile phone retailer analyzes data from a survey administered to a large sample of
customers. The data identify which features and benefits are most attractive to
customers when they consider upgrading to a new mobile phone plan. How is
customer relationship management (CRM) being used by this company? - correct
answer To increase customer lifetime value
A shoe company is collecting data in its customer relationship management (CRM)
system on how its customers make decisions to purchase shoes. The company wants
to use this data to tailor its upcoming marketing campaigns to specific customer needs
identified in the research. Which customer-centric approach results from the
company's use of the CRM system data? - correct answer Refine product
communications
Which big data source provides marketers with customer ratings and online reviews
that result in actionable information for decision-making? - correct answer Social
media platforms
A marketer is using census and demographic data to identify market trends, segments,
and target markets.
Which big data source provides marketers with this type of information? - correct
answer Government agencies
A dog food company is tailoring its marketing strategy to family households to attract
consumers to its new dog food product.
Which market segmentation approach is this company using? - correct answer
Demographic
How may a consumer's strong desire to balance home and family life impact the
consumer's purchasing behavior? - correct answer It will influence the consumer's
purchasing priorities and preferences.
What is the last step in the consumer decision-making process? - correct answer
Post-purchase evaluation
