D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Licensing - correct answer When a firm offers other manufacturers the right to use its
brand in exchange for a set fee or percentage of sales.
Joint Ventures - correct answer A partnership of two or more participating companies
that differs from other strategic alliances.
How do Joint Ventures differ from other Strategic alliances - correct answer (1)
management duties are shared and a management structure is defined; (2) other
corporations or legal entities, not individuals, formed the venture; and (3) every
partner holds an equity position.
Direct foreign investment - correct answer A strategic alliance with long-term
implications in which a company moves manufacturing or operations into a foreign
market.
Decision making authority - correct answer An issue that arises when companies
grow internationally and lines of authority become longer and more complicated,
resulting in difficulty in defining decision-making protocols.
Degree of centralization - correct answer The degree to which decisions are made at
the firm's home office.
Global product lines - correct answer Products that are sold across country borders.
Geographic location based organizational structure - correct answer An international
organizational structure that divides international markets by geography, building
autonomous regional organizations that perform business functions in the geographic
areas.
Matrix structure - correct answer An international organizational structure that
encourages regional autonomy among organizations while building product
competence in key areas around the world.
three basic product adaptation options - correct answer Direct product extension,
Product adaptation, product invention
Direct Product extension - correct answer Introduce a product produced in the
company's home market into an international market with no product changes.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Advantages include no additional R&D or manufacturing costs. Disadvantages are that
the product may not fit local needs or tastes.
Product adaptation - correct answer Alter an existing product to fit local needs and
legal requirements. Adaptation can range from regional levels all the way down to
city-level differences.
Product invention - correct answer Create a new product specifically for an
international market. Sometimes old products discontinued in one market can be
reintroduced in a new market, a process known as backward invention
Country-of-origin effect - correct answer The influence of the country of manufacture,
assembly, or design on a customer's positive or negative perception of a product.
Six C's of channel strategy in Global Markets - correct answer Cost, capital, control,
coverage, character, and continuity
Global marketing themes - correct answer Global advertising strategy in which a basic
template is used for global ads that allows for slight modifications depending on local
markets.
Global marketing with local content - correct answer Global advertising strategy in
which a firm keeps the same global marketing theme as the home market but adapts it
with local content.
Basket of Global advertising themes - correct answer Global advertising strategy in
which distinct ads built around several marketing messages are created that local
marketers can select from to best fit their specific market situation.
local market ad generation - correct answer Global marketing strategy in which a firm
allows local marketers to create local ads that do not necessarily coordinate with its
global marketing messages.
Transfer pricing - correct answer The cost companies charge internally to move
products between subsidiaries or divisions.
Dumping - correct answer A global pricing issue that refers to the practice of charging
less than their actual costs or less than the product's price in the firm's home markets.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Gray Market - correct answer A global pricing issue that references the unauthorized
diversion of branded products into global markets.
Marketing ethics - correct answer A societal and professional standard of right and
fair practices that is expected of marketing managers in their oversight of strategy
formulation, implementation, and control.
Triple Bottom Line (TBL) - correct answer A metric for evaluating not only the financial
results of a company but the broader social equity, economic, and environmental
considerations as well.
Marketing Information System (MIS) - correct answer is not a software package but a
continuing process of identifying, collecting, analyzing, accumulating, and dispensing
critical information to marketing decision makers. MIS ia an information bank.
Three factors in creating an MIS - correct answer What information should system
collect, what are information needs, how does system maintain privacy and
confidentiality
Internal information sources - correct answer customer orders, customer payments,
marketing plans, salesperson information systems, customer inquiries
Marketing Intelligence - correct answer companies engage in collecting, analyzing, and
storing data from the macro environment on a continuous basis
Demographics - correct answer statistical characteristics of human populations, such
as age or income, used to identify markets.
Microeconomics - correct answer The study of individual economic activity (firm,
household, or prices)
Macroeconomics - correct answer study of economic activity in terms of broad
measures of output (gross national product or GNP) and input as well as the
interaction among various sectors of an entire economy
, D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Market Research - correct answer methodical identification, collection, analysis, and
distribution of data related to discovering and then solving marketing problems and
enhancing good decision making
Steps in Marketing Research - correct answer Define Research Problem, Establish
Research Design, Search Secondary sources, collect data, analyze data, present the
findings
What are Research Design activities - correct answer type of research, nature of data,
nature of data collection, information content, sampling plan
Types of research ( first activity in Research design) - correct answer exploratory
research, descriptive research,
Exploratory research - correct answer Research geared toward discovery that can
either answer the research question or identify other research variables for further
study. It is generally the first step in the marketing research process.
Descriptive research - correct answer Research designed to explain or illustrate some
phenomenon
Nature of data (what kind of data do we need) - correct answer Primary data,
Secondary data
Secondary data - correct answer data collected for some other purpose than the
problem currently being considered
Primary data - correct answer collected first hand for the research- uses two
approaches namely quantitative research and qualitative research
Qualitative research - correct answer less structured and can employ methods such
as surveys and interviews to collect the data; qualitative research employs small
samples and is not meant to be used for statistical analyses.
Quantitative Research - correct answer used to develop a more measured
understanding using statistical analysis to assess and quantify the results.
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Licensing - correct answer When a firm offers other manufacturers the right to use its
brand in exchange for a set fee or percentage of sales.
Joint Ventures - correct answer A partnership of two or more participating companies
that differs from other strategic alliances.
How do Joint Ventures differ from other Strategic alliances - correct answer (1)
management duties are shared and a management structure is defined; (2) other
corporations or legal entities, not individuals, formed the venture; and (3) every
partner holds an equity position.
Direct foreign investment - correct answer A strategic alliance with long-term
implications in which a company moves manufacturing or operations into a foreign
market.
Decision making authority - correct answer An issue that arises when companies
grow internationally and lines of authority become longer and more complicated,
resulting in difficulty in defining decision-making protocols.
Degree of centralization - correct answer The degree to which decisions are made at
the firm's home office.
Global product lines - correct answer Products that are sold across country borders.
Geographic location based organizational structure - correct answer An international
organizational structure that divides international markets by geography, building
autonomous regional organizations that perform business functions in the geographic
areas.
Matrix structure - correct answer An international organizational structure that
encourages regional autonomy among organizations while building product
competence in key areas around the world.
three basic product adaptation options - correct answer Direct product extension,
Product adaptation, product invention
Direct Product extension - correct answer Introduce a product produced in the
company's home market into an international market with no product changes.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Advantages include no additional R&D or manufacturing costs. Disadvantages are that
the product may not fit local needs or tastes.
Product adaptation - correct answer Alter an existing product to fit local needs and
legal requirements. Adaptation can range from regional levels all the way down to
city-level differences.
Product invention - correct answer Create a new product specifically for an
international market. Sometimes old products discontinued in one market can be
reintroduced in a new market, a process known as backward invention
Country-of-origin effect - correct answer The influence of the country of manufacture,
assembly, or design on a customer's positive or negative perception of a product.
Six C's of channel strategy in Global Markets - correct answer Cost, capital, control,
coverage, character, and continuity
Global marketing themes - correct answer Global advertising strategy in which a basic
template is used for global ads that allows for slight modifications depending on local
markets.
Global marketing with local content - correct answer Global advertising strategy in
which a firm keeps the same global marketing theme as the home market but adapts it
with local content.
Basket of Global advertising themes - correct answer Global advertising strategy in
which distinct ads built around several marketing messages are created that local
marketers can select from to best fit their specific market situation.
local market ad generation - correct answer Global marketing strategy in which a firm
allows local marketers to create local ads that do not necessarily coordinate with its
global marketing messages.
Transfer pricing - correct answer The cost companies charge internally to move
products between subsidiaries or divisions.
Dumping - correct answer A global pricing issue that refers to the practice of charging
less than their actual costs or less than the product's price in the firm's home markets.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Gray Market - correct answer A global pricing issue that references the unauthorized
diversion of branded products into global markets.
Marketing ethics - correct answer A societal and professional standard of right and
fair practices that is expected of marketing managers in their oversight of strategy
formulation, implementation, and control.
Triple Bottom Line (TBL) - correct answer A metric for evaluating not only the financial
results of a company but the broader social equity, economic, and environmental
considerations as well.
Marketing Information System (MIS) - correct answer is not a software package but a
continuing process of identifying, collecting, analyzing, accumulating, and dispensing
critical information to marketing decision makers. MIS ia an information bank.
Three factors in creating an MIS - correct answer What information should system
collect, what are information needs, how does system maintain privacy and
confidentiality
Internal information sources - correct answer customer orders, customer payments,
marketing plans, salesperson information systems, customer inquiries
Marketing Intelligence - correct answer companies engage in collecting, analyzing, and
storing data from the macro environment on a continuous basis
Demographics - correct answer statistical characteristics of human populations, such
as age or income, used to identify markets.
Microeconomics - correct answer The study of individual economic activity (firm,
household, or prices)
Macroeconomics - correct answer study of economic activity in terms of broad
measures of output (gross national product or GNP) and input as well as the
interaction among various sectors of an entire economy
, D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Market Research - correct answer methodical identification, collection, analysis, and
distribution of data related to discovering and then solving marketing problems and
enhancing good decision making
Steps in Marketing Research - correct answer Define Research Problem, Establish
Research Design, Search Secondary sources, collect data, analyze data, present the
findings
What are Research Design activities - correct answer type of research, nature of data,
nature of data collection, information content, sampling plan
Types of research ( first activity in Research design) - correct answer exploratory
research, descriptive research,
Exploratory research - correct answer Research geared toward discovery that can
either answer the research question or identify other research variables for further
study. It is generally the first step in the marketing research process.
Descriptive research - correct answer Research designed to explain or illustrate some
phenomenon
Nature of data (what kind of data do we need) - correct answer Primary data,
Secondary data
Secondary data - correct answer data collected for some other purpose than the
problem currently being considered
Primary data - correct answer collected first hand for the research- uses two
approaches namely quantitative research and qualitative research
Qualitative research - correct answer less structured and can employ methods such
as surveys and interviews to collect the data; qualitative research employs small
samples and is not meant to be used for statistical analyses.
Quantitative Research - correct answer used to develop a more measured
understanding using statistical analysis to assess and quantify the results.
