D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing?
Which two concepts are core to marketing? - correct answer Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - correct answer Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which
post-marketing concept is the focus of this company? - correct answer Relationship
orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - correct
answer Promotion
A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? - correct answer
Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - correct answer SWOT
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - correct answer Prospector
, D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A cable company's marketing plan states that the company will lower prices during the
next year to attract customers away from competitors. At which planning level has the
statement been written? - correct answer Tactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level has
the statement been written? - correct answer Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - correct answer Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - correct answer
Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate
itself from competitors. Which task should the company employ a SWOT analysis to
accomplish? - correct answer Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - correct answer Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor did
the company fail to assess? - correct answer Purchasing power of the customers in
the foreign market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - correct answer Joint venture
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing?
Which two concepts are core to marketing? - correct answer Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - correct answer Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which
post-marketing concept is the focus of this company? - correct answer Relationship
orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - correct
answer Promotion
A local doctor's office is deciding whether to install computer games in the waiting
room to entertain children who are waiting for appointments. Which macro-level
external factor encourages the office to install this technology? - correct answer
Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of analysis
should the company use? - correct answer SWOT
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - correct answer Prospector
, D174 Pre- Assessment (Latest Update
) Marketing Management
Questions with 100% Correct Verified
Answers [Grade A] – WGU
A cable company's marketing plan states that the company will lower prices during the
next year to attract customers away from competitors. At which planning level has the
statement been written? - correct answer Tactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level has
the statement been written? - correct answer Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - correct answer Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - correct answer
Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate
itself from competitors. Which task should the company employ a SWOT analysis to
accomplish? - correct answer Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - correct answer Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor did
the company fail to assess? - correct answer Purchasing power of the customers in
the foreign market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - correct answer Joint venture
