Project 5 Assignment 4 2025
FINAL RESEARCH REPORT
Unique number: 596428
Due Date: 2025
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, +27 67 171 1739
FINAL RESEARCH REPORT
UNDERSTANDING TRUST IN ARTIFICIAL INTELLIGENCE: THE ROLE OF
PERSONALITY AND AI ANXIETY IN SHAPING ATTITUDES TOWARDS AI
APPLICATIONS IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction to the Behaviour: Attitudes Towards AI Applications ..................... 5
2.2 Conceptualizing Moral Decision-Making and Judgments .................................. 6
2.2.1 Definitions and Theoretical Perspectives .................................................... 6
2.2.2 Dual-Process Theory of Moral Judgment ................................................... 6
2.3 Psychological Factors Influencing Attitudes Toward AI ..................................... 7
2.3.1 Overview of Psychological Predictors ......................................................... 7
2.3.2 Positive and Negative Attitudes: Empirical Evidence .................................. 7
2.4 Personality as a Predictor of AI Attitudes .......................................................... 7
2.4.1 Big Five Personality Traits and AI ............................................................... 7
2.4.2 Empirical Studies on Personality and AI ..................................................... 8
2.5 AI Anxiety and Its Impact on AI Attitudes .......................................................... 8
2.5.1 Defining AI Anxiety ..................................................................................... 8
2.5.2 Evidence Linking AI Anxiety and Negative Attitudes ................................... 8
2.5.3 Theoretical Framing via Dual-Process Theory ............................................ 9
2.6 Research in the South African Context ............................................................. 9
2.6.1 South African Socio-Psychological Dynamics............................................. 9
2.6.2 Gaps in Local Research.............................................................................. 9
2.7 Consistency and Contradictions in the Literature ............................................ 10
2.8 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 10
4. ETHICAL CONSIDERATIONS ............................................................................. 11
5. PARTICIPANTS ................................................................................................... 12
6. DATA COLLECTION PROCEDURE .................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
8. DATA ANALYSIS ................................................................................................. 15
9. RESULTS ............................................................................................................. 16
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
9.1 Preliminary Analysis ........................................................................................ 16
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 17
9.3 Summary of Findings ...................................................................................... 18
10. DISCUSSION ..................................................................................................... 19
10.1 Support of Original Hypotheses .................................................................... 19
10.2 Similarity of Results with Previous Research ................................................ 19
10.3 Limitations ..................................................................................................... 20
10.4 Contributions ................................................................................................. 21
10.5 Implications ................................................................................................... 22
11. CONCLUSION ................................................................................................... 23
9. REFERENCES ..................................................................................................... 24
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.