HRPYC81
PROJECT 3 Assignment 12 2025
2 2025
Unique Number:
Due date:October 2025
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT .................................................................................................................4
1. INTRODUCTION ....................................................................................................5
2. LITERATURE REVIEW ..........................................................................................5
2.1 Introduction ........................................................................................................5
2.2 Conceptualising Gender Stereotypes ................................................................6
2.2.1 Defining Gender Stereotypes ......................................................................6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes .........................................................6
2.3 The Stereotype Content Model and Gender ......................................................7
2.3.1 Warmth and Competence as Stereotypical Dimensions .............................7
2.3.2 Univalent vs Ambivalent Stereotypes ..........................................................7
2.3.3 The Compensation Effect and Social Perception ........................................7
2.4 Gender Stereotypes and Behavioural Outcomes ..............................................8
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ....................................................................................................... 5
2.2 Conceptualising Gender Stereotypes ............................................................... 6
2.2.1 Defining Gender Stereotypes...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes ........................................................ 6
2.3 The Stereotype Content Model and Gender ..................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes ......................................................... 7
2.3.3 The Compensation Effect and Social Perception........................................ 7
2.4 Gender Stereotypes and Behavioural Outcomes .............................................. 8
2.4.1 Support for Gender Equality ....................................................................... 8
2.4.2 Psychological Entitlement ........................................................................... 8
2.5 Empirical Trends and Theoretical Integration .................................................... 9
2.5.1 Consistencies and Contradictions in Research........................................... 9
2.5.2 Gaps in South African Research............................................................... 10
2.6 Implications for Research................................................................................ 10
2.7 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 12
5. PARTICIPANTS ................................................................................................... 12
6. PROCEDURE ...................................................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
1. Gender Stereotype Endorsement Scale (GSES) .............................................. 15
2. Support for Gender Equality Scale (SGES) ...................................................... 15
3. Psychological Entitlement Scale (PES) ............................................................. 15
8. DATA ANALYSIS ................................................................................................. 16
9. RESULTS ............................................................................................................. 16
9.1 Preliminary Analysis ........................................................................................ 17
, For additional support +27 81 278 3372
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 18
9.3 Summary of Findings ...................................................................................... 19
10. DISCUSSION ..................................................................................................... 20
10.1 Support of Original Hypotheses .................................................................... 20
10.2 Similarity of Results with Previous Research ................................................ 20
10.3 Limitations ..................................................................................................... 21
10.4 Contributions ................................................................................................. 22
10.5 Implications ................................................................................................... 23
11. CONCLUSION ................................................................................................... 24
REFERENCES ......................................................................................................... 25
PROJECT 3 Assignment 12 2025
2 2025
Unique Number:
Due date:October 2025
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT .................................................................................................................4
1. INTRODUCTION ....................................................................................................5
2. LITERATURE REVIEW ..........................................................................................5
2.1 Introduction ........................................................................................................5
2.2 Conceptualising Gender Stereotypes ................................................................6
2.2.1 Defining Gender Stereotypes ......................................................................6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes .........................................................6
2.3 The Stereotype Content Model and Gender ......................................................7
2.3.1 Warmth and Competence as Stereotypical Dimensions .............................7
2.3.2 Univalent vs Ambivalent Stereotypes ..........................................................7
2.3.3 The Compensation Effect and Social Perception ........................................7
2.4 Gender Stereotypes and Behavioural Outcomes ..............................................8
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ....................................................................................................... 5
2.2 Conceptualising Gender Stereotypes ............................................................... 6
2.2.1 Defining Gender Stereotypes...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes ........................................................ 6
2.3 The Stereotype Content Model and Gender ..................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes ......................................................... 7
2.3.3 The Compensation Effect and Social Perception........................................ 7
2.4 Gender Stereotypes and Behavioural Outcomes .............................................. 8
2.4.1 Support for Gender Equality ....................................................................... 8
2.4.2 Psychological Entitlement ........................................................................... 8
2.5 Empirical Trends and Theoretical Integration .................................................... 9
2.5.1 Consistencies and Contradictions in Research........................................... 9
2.5.2 Gaps in South African Research............................................................... 10
2.6 Implications for Research................................................................................ 10
2.7 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 12
5. PARTICIPANTS ................................................................................................... 12
6. PROCEDURE ...................................................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
1. Gender Stereotype Endorsement Scale (GSES) .............................................. 15
2. Support for Gender Equality Scale (SGES) ...................................................... 15
3. Psychological Entitlement Scale (PES) ............................................................. 15
8. DATA ANALYSIS ................................................................................................. 16
9. RESULTS ............................................................................................................. 16
9.1 Preliminary Analysis ........................................................................................ 17
, For additional support +27 81 278 3372
9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 18
9.3 Summary of Findings ...................................................................................... 19
10. DISCUSSION ..................................................................................................... 20
10.1 Support of Original Hypotheses .................................................................... 20
10.2 Similarity of Results with Previous Research ................................................ 20
10.3 Limitations ..................................................................................................... 21
10.4 Contributions ................................................................................................. 22
10.5 Implications ................................................................................................... 23
11. CONCLUSION ................................................................................................... 24
REFERENCES ......................................................................................................... 25
