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AIPMM CPM Exam Practice Questions
Product Strategy & Governance (Questions 1-25)
1. What is the primary purpose of a Product Strategy?
A) To define the technical architecture of the product.
B) To provide a long-term vision and a clear roadmap for the product.
C) To create the detailed project plan for development.
D) To outline the marketing campaign for launch.
2. A "Market Segmentation" strategy is used to:
A) Determine the programming languages for development.
B) Divide a broad market into subsets of consumers with common needs.
C) Allocate engineering resources across different projects.
D) Set the prices for different product features.
3. The primary goal of a SWOT analysis is to:
A) Track project timelines and budgets.
B) Identify internal Strengths and Weaknesses, and external Opportunities and Threats.
C) Create the user interface design.
D) Calculate the total cost of ownership (TCO).
4. In the Product Life Cycle, the "Growth" stage is typically characterized by:
A) Declining sales and profits.
B) Rapidly increasing sales and market acceptance.
C) Initial product development and testing.
D) The highest level of competition and price pressure.
5. A key component of a Business Case is the:
A) Detailed software requirement specifications.
B) Financial analysis and Return on Investment (ROI) projection.
C) Finalized product packaging design.
D) Code deployment schedule.
,6. What does "Product Governance" primarily ensure?
A) That the product is the cheapest in the market.
B) That product decisions align with strategic goals and comply with regulations.
C) That the development team uses agile methodologies.
D) That the marketing spend is maximized.
7. The "Chasm" in Geoffrey Moore's model refers to the difficulty in moving from:
A) Introduction stage to Growth stage.
B) Early adopters to the early majority.
C) Growth stage to Maturity stage.
D) Early majority to laggards.
8. A company that focuses on being the low-cost provider in an industry is employing which
type of strategy?
A) Differentiation Strategy.
B) Cost Leadership Strategy.
C) Focus Strategy.
D) Diversification Strategy.
9. What is the main objective of a Go-to-Market (GTM) strategy?
A) To write the product's source code.
B) To plan how to reach target customers and achieve a competitive advantage.
C) To manage the product's end-of-life process.
D) To conduct quality assurance testing.
10. Portfolio Management involves:
A) Managing the personal investments of the executive team.
B) Analyzing and managing a collection of products to maximize value.
C) Designing the product's user interface portfolio.
D) Creating financial portfolios for investors.
11. The "Ansoff Matrix" is used to analyze:
A) Operational efficiency.
B) Growth strategies related to markets and products.
C) Competitor pricing models.
D) Supply chain logistics.
12. A product roadmap is primarily a communication tool used to align:
A) Only the engineering and design teams.
B) All stakeholders (internal and external) on the product's vision and direction.
, C) Only the sales and marketing teams.
D) Only the executive leadership team.
13. What is a "Moat" in a business context?
A) A water-filled ditch around a castle.
B) A durable competitive advantage that protects a company's market share.
C) The process of gathering customer feedback.
D) A type of financial debt.
14. Which financial metric is most directly tied to the profitability of a single product?
A) Company's overall market capitalization.
B) Contribution Margin.
C) Earnings Per Share (EPS).
D) Corporate tax rate.
15. The primary purpose of a "Minimum Viable Product (MVP)" is to:
A) Launch a perfect, bug-free product.
B) Release a product with just enough features to satisfy early customers and provide
feedback.
C) Create a product with all possible features to dominate the market.
D) Test the manufacturing process at a small scale.
16. A "Vision Statement" for a product should be:
A) A detailed list of features for the next release.
B) An aspirational description of what the product aims to achieve in the long term.
C) A technical specification document.
D) A quarterly sales target.
17. What is "Product-Market Fit"?
A) When the product's design matches the latest UI trends.
B) When a product satisfactorily addresses a strong market demand.
C) When the product is priced lower than all competitors.
D) When the development team is perfectly sized for the project.
18. Which of the following is a key element of strategic planning?
A) Writing user stories.
B) Setting long-term objectives and determining the resources needed.
C) Performing unit testing on code.
D) Designing social media ads.