QUESTIONS AND CORRECT
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Integrated Strategy - ANSWER ✅Business-level strategy where an organization
seeks to provide more value than an average competitor at a moderate cost
Focused low-cost Leadership Strategy - ANSWER ✅Business-level strategy of
competing based on price to a narrow target market
A company is known for selling its products at low prices to encourage customer
repurchases.
Which strategy does the company use? - ANSWER ✅Cost-Leadership
Key Point - ANSWER ✅Organizations make strategic decisions at the business
level about where they will operate, how they will grow, and which type of
competitive advantage they will pursue in delivering value to target customers.
Some key strategic decisions include competitive strategy, whether to pursue
growth through acquisition, and whether to develop an international offering.
Key Point - ANSWER ✅Business-level competitive strategies include low-cost
leadership, differentiation, focused differentiation, integrated, and focused low-cost
leadership. Low-cost leadership prices products lower than competitors. Focused
low-cost leadership does this within a narrow market. Differentiation seeks to
deliver added value to separate a company's products from the competition.
Focused differentiation does this within a narrow market with increased emphasis
on uniqueness. Integrated strategy seeks to offer products or services with added
value but at a moderate cost.
Which internal factor in the SWOT analysis represents an organization's strengths
and weaknesses? - ANSWER ✅Product Line
A consulting firm has completed a SWOT analysis and plans on focusing on the
internal factors that have been identified during the next quarter.
,Which internal factor should be noted by this firm? - ANSWER ✅Outdated
technology training
Key Point - ANSWER ✅SWOT analysis provides an organization with a view of
the current state of the company and the industry. It can help identify core
competencies to maximize their use, identify risks to be managed, and inform the
strategic direction of the organization.
Key Point - ANSWER ✅The elements of SWOT analysis look at internal and
external factors that impact the organization. Strengths and weaknesses are the
internal factors within a company's control. Opportunities and threats are elements
of the external business environment that are outside the direct influence of the
company.
Key Point - ANSWER ✅Identifying strategic themes in the SWOT analysis helps
leaders make recommendations about strategic direction. A SWOT analysis can be
used at the organizational level to inform business-level strategic decisions and can
also be applied at the project level to evaluate potential solutions.
An organization is interested in changing its strategy to gain sustainability in the
food market. They begin by assessing their competitors, internal operations,
competencies, growth potential, and external risks.
Which form of analysis is being used? - ANSWER ✅SWOT
Which factor represents a business opportunity in a SWOT analysis? - ANSWER
✅Increased Demand
A business owner conducts a SWOT analysis and recognizes an opportunity. She
plans to design a product to capture the market opportunity and wants to determine
if the item will generate the customer interest identified in the analysis.
Which action should she take to obtain this information? - ANSWER ✅Test
Viability
Key Point - ANSWER ✅A SWOT analysis is a structured decision-making tool
used for strategic planning. It allows a business to brainstorm possible strengths,
weaknesses, opportunities, or threats that it may not have previously considered.
Key Point - ANSWER ✅A SWOT analysis helps the analyzer feel more confident
that a complete picture has been developed before making a decision. Soliciting
input from many stakeholders can also provide a more detailed snapshot of the
,current state of a business in a competitive environment. The Ryans, for example,
might not have considered making and selling cheese as a possible option for their
business without taking the time to develop thoughtful questions and then research
answers.
Key Point - ANSWER ✅All business owners evaluate the current fit between
their businesses' current internal environment and the external environment in
which it competes.
Key Point - ANSWER ✅When doing a SWOT analysis, the analyzer needs to list
all feasible possibilities and refrain from dismissing any early on in the process. A
business owner may find that an option that seemed too risky or outrageous
initially may be the best choice with the addition of the necessary technology or
equipment.
Initiative - ANSWER ✅An organizational priority that identifies a direction or
strategic area of focus
Innovation - ANSWER ✅Process of developing and implementing a new product
or process that delivers value to users or customers
Iterative - ANSWER ✅Repeated cycles that increasingly approach the desired
result
Creativity - ANSWER ✅Generation of novel or unique ideas
Critical Thinking - ANSWER ✅Disciplined process of rational, evidenced-based,
and open-minded thinking that involves analysis and evaluation of inputs to reach
an answer
Market Share - ANSWER ✅The percentage of sales in a market controlled by a
particular company or product
Customer Value - ANSWER ✅The benefit (vs. cost) a customer receives from a
product or service offering
Product Innovations - ANSWER ✅New or improved goods or services offered to
the market
, Process Innovations - ANSWER ✅New or improved ways of conducting
business, such as the application of new technology, production techniques, or
distribution methods
Invention - ANSWER ✅The creation of a unique new idea, process, or object
Which type of innovation adds indirect value to customers by lowering costs and
increasing the quality of new or existing products or services? - ANSWER
✅Process
Research and Development - ANSWER ✅Organizational activities with the goal
of innovating products and services
Incremental Innovations - ANSWER ✅Gradual improvements to products or
processes
Breakthrough Innovation - ANSWER ✅The development of an entirely new
product or process
Transformational Innovation - ANSWER ✅Organizational adaptation and
development of new processes and business models
Business Model - ANSWER ✅A company's plan for creating value, including the
types of products and services it will offer to earn revenue
Which type of innovation results in the development of entirely new products or
processes? - ANSWER ✅Breakthrough
Key Point - ANSWER ✅Innovation is an activity or process that leads to more
effective products, processes, services, technologies, or ideas. Innovation is the
development of customer value through solutions that meet unmet needs in new
ways.
Key Point - ANSWER ✅Creativity is the generation of new ideas. Innovation is
the development and implementation of a new idea through a series of stages.
Key Point - ANSWER ✅Three types of innovation include breakthrough,
incremental, and transformational. Breakthrough innovation results in the
development of completely new products or processes. Incremental innovation