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the factors that go into a marketing program: product, price, and promotion
are called the - 🧠 ANSWER ✔✔marketing mix
developing an accurate description of your product and asking people if
they life the idea is called: - 🧠 ANSWER ✔✔concept testing
a physical good, service, or idea that satisfies a want or need is called a - 🧠
ANSWER ✔✔product
testing a product among potential users is - 🧠 ANSWER ✔✔test marketing
a word, letter, or group of letters that differentiates one sellers goods and
services from those of competitors is called the - 🧠 ANSWER ✔✔brand
name
, in setting a products _____ a business needs to take into account the costs
of producing, distributing, and promotion of the product as well as a profit
margin - 🧠 ANSWER ✔✔price
T/F intermediaries are the middle links in a series of organizations that
distribute goods from producers to consumers - 🧠 ANSWER ✔✔True
all of the techniques sellers use to inform people about and motivate them
to buy their products or services is called - 🧠 ANSWER ✔✔promotion
promotion includes __________,_______,________ - 🧠 ANSWER
✔✔personal sales, public relations, and advertising
helps to identify what products customers have purchased in the past,
current purchasing patterns, and future wants - 🧠 ANSWER ✔✔marketing
research
marketers who want to avoid incurring unnecessary expenses when
researching data should first gather - 🧠 ANSWER ✔✔secondary data
when you need more in-depth information, marketers must develop their
own research and obtain - 🧠 ANSWER ✔✔primary data