100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Exam (elaborations)

BCOR 350 – Chapter 19 Exam Q&A (2025/2026) | 30+ Solved Questions | Global Marketing, Entry Strategies, WTO | West Virginia University

Rating
-
Sold
-
Pages
6
Grade
A+
Uploaded on
27-09-2025
Written in
2025/2026

This document contains 30+ fully solved exam questions and answers from Chapter 19 of BCOR 350 (Principles of Marketing) for the 2025/2026 academic year, tailored specifically for students at West Virginia University or similar institutions. Focused on Global Marketing, it covers key concepts and real-world applications critical to understanding how businesses expand and operate in international markets. Topics addressed include: Market entry strategies such as exporting, licensing, contract manufacturing, and direct investment Joint venture structures like joint ownership and management contracting Trade barriers, including tariffs and non-tariff barriers Global product and communication adaptation strategies Organizations like the World Trade Organization (WTO) Cultural considerations, industrial structures, and international pricing Export departments and multinational organizational structures This document is ideal for students enrolled in: BCOR 350 – Principles of Marketing International Business or Global Marketing courses Business Administration or Management programs Any undergraduate student preparing for chapter exams, quizzes, or final reviews on international marketing concepts The content is presented in a clear question-and-answer format, making it an efficient tool for last-minute exam prep or in-depth concept reinforcement. It aligns with current course objectives and provides practical examples to support learning retention. Keywords: BCOR 350, global marketing, international business, entry strategies, WTO, trade barriers, product adaptation, pricing strategies, international trade, marketing exam, West Virginia University, business studies, chapter 19 marketing

Show more Read less









Whoops! We can’t load your doc right now. Try again or contact support.

Document information

Uploaded on
September 27, 2025
Number of pages
6
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

Content preview

BCOR 350 Ch 19 2025/2026 Exam
Questions and Answers | 100% Solved



What are the four types of joint venture entry strategies? - 🧠 ANSWER ✔✔

Licensing, contract manufacturing, management contracting, and joint

ownership

Indian government regulation requires foreign retailers in India to buy 30

percent of the merchandise they sell from local small businesses. This

obstacle in global marketing is an example of setting __________ by host

countries. - 🧠 ANSWER ✔✔nontariff trade barriers


The largest trading bloc after NAFTA and the EU is __________. - 🧠

ANSWER ✔✔UNASUR


In __________ the company makes agreements with manufacturers in the

foreign market to produce its product or provide its service. - 🧠 ANSWER

✔✔contract manufacturing

, Disney's Hong Kong Disneyland and Shanghai Disneyland work in

combination with the Chinese government owned Shanghai Shendi Group.

Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi

Group owns 57 percent. This type of arrangement in global marketing is

known as __________. - 🧠 ANSWER ✔✔joint ownership


In South Korea, Dunkin' Donuts sells an olive oil and tapioca starch donut,

called Chewisty. This is an example of __________ strategy. - 🧠 ANSWER

✔✔product adaptation


Rather than standardizing their advertising globally, some companies follow

a strategy of __________, fully adapting their advertising messages to local

markets. - 🧠 ANSWER ✔✔communication adaptation


Most companies manage their international activities by first __________. -

🧠 ANSWER ✔✔organizing an export department


L'Oréal, a French origin firm, is considered a(n) __________. - 🧠 ANSWER

✔✔truly global organization


Which of the following statements about the global marketplace is correct?

- 🧠 ANSWER ✔✔Domestic firms need to internationalize to take advantage

of growing markets throughout the world.

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
NinjaNerd Liberty University
View profile
Follow You need to be logged in order to follow users or courses
Sold
217
Member since
1 year
Number of followers
4
Documents
12495
Last sold
9 hours ago
NinjaNerd

Here You will All Documents and Package Deals Offered by Seller NinjaNerd.

3.6

37 reviews

5
14
4
7
3
8
2
3
1
5

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions