Questions and Answers | 100% Solved
What are the four types of joint venture entry strategies? - 🧠 ANSWER ✔✔
Licensing, contract manufacturing, management contracting, and joint
ownership
Indian government regulation requires foreign retailers in India to buy 30
percent of the merchandise they sell from local small businesses. This
obstacle in global marketing is an example of setting __________ by host
countries. - 🧠 ANSWER ✔✔nontariff trade barriers
The largest trading bloc after NAFTA and the EU is __________. - 🧠
ANSWER ✔✔UNASUR
In __________ the company makes agreements with manufacturers in the
foreign market to produce its product or provide its service. - 🧠 ANSWER
✔✔contract manufacturing
, Disney's Hong Kong Disneyland and Shanghai Disneyland work in
combination with the Chinese government owned Shanghai Shendi Group.
Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi
Group owns 57 percent. This type of arrangement in global marketing is
known as __________. - 🧠 ANSWER ✔✔joint ownership
In South Korea, Dunkin' Donuts sells an olive oil and tapioca starch donut,
called Chewisty. This is an example of __________ strategy. - 🧠 ANSWER
✔✔product adaptation
Rather than standardizing their advertising globally, some companies follow
a strategy of __________, fully adapting their advertising messages to local
markets. - 🧠 ANSWER ✔✔communication adaptation
Most companies manage their international activities by first __________. -
🧠 ANSWER ✔✔organizing an export department
L'Oréal, a French origin firm, is considered a(n) __________. - 🧠 ANSWER
✔✔truly global organization
Which of the following statements about the global marketplace is correct?
- 🧠 ANSWER ✔✔Domestic firms need to internationalize to take advantage
of growing markets throughout the world.