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International Business Bachelor
Graduation thesis
Title assignment: Business project: Thesis
Name module: Graduation semester
School supervisor: Sandy Garcia
Company supervisor: Lorenzo Rampazzo
Student no: 487138
Full-time|Part-time Full-time
Course Year 2020-2024
Date 3/5/2024
Topic Integrated Demand Planning Process
Assessment
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Preface
This report is the result of the research executed during my internship at PVH corp., as a
student at Saxion University of Applied Science for my final graduation semester. The report
presents my bachelor’s thesis for the Saxion bachelor's program 2020-2024. During my six-
month internship, I had the opportunity to analyze the current business structure and
organization of activities in Integrated Demand Planning to enhance the process. The purpose
of this report is to show the findings of the project and advise some recommendations for the
company to measure the quality and maturity of the IDP process. It also comes with the
implementation roadmap that can be a starting point for the company to conduct for the future
improvement of organizational performance.
A special thanks to my both supervisors Sandy Garcia and Lorenzo Rampazzo for supporting me
during the project process and my last academic phase at Saxion University of Applied Sciences.
Keywords: Integrated Demand Planning, Forecasting, Metrics to measure quality and
maturity, Accuracy, Bias, Value-added forecasting, Stakeholders, Data inputs, Demand
Planning tools
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Table of contents
1.Introduction........................................................................................................... 10
1. Background information.................................................................................... 12
1.1.1 Integrated Demand Planning definition.....................................................12
1.1.2 Roles of demand planning process............................................................12
2. Problem description........................................................................................... 13
2.1 Current problem........................................................................................... 13
2.2 Desired situation.......................................................................................... 13
2.3 Main research question................................................................................ 13
2. Internal analysis................................................................................................... 14
2.1 Value chain Teams Overview at PVH................................................................14
2.2 Objective and components of Integrated Demand Planning process at PVH.. .15
2.3 Tool is utilized in the current IDP process........................................................16
2.4 Key stakeholders in the IDP process................................................................17
2.5 Sources of data utilization in the IDP process (Data management and metrics)
.............................................................................................................................. 19
2.5.1 Data collection for forecasts (forecast entry- forecast review)..................19
2.5.2 Data analysis checklist.............................................................................. 20
2.6 Forecast value added from various stakeholders and IDP................................20
3. External Analysis.................................................................................................. 22
3.1 Theoretical framework..................................................................................... 22
3.2.1 IDP/forecasting process overview (objective, components & tools) in
theory................................................................................................................. 22
3.1.2 Tools/ System to do the demand forecasting process................................23
3.1.3 Key stakeholders in IDP/DP process...........................................................24
3.1.4 Data management in general Demand Planning process..........................25
3.1.5 Demand review metrics (forecast accuracy and bias)...............................26
3.1.6 Forecast value added theory.....................................................................26
3.2 Factors affecting demand planning forecasting...............................................26
4. Benchmarking...................................................................................................... 27
4.1 IDP process and best practice benchmarking..................................................27
5. Conclusion............................................................................................................ 30
6. Recommendations................................................................................................ 31
International Business Bachelor
Graduation thesis
Title assignment: Business project: Thesis
Name module: Graduation semester
School supervisor: Sandy Garcia
Company supervisor: Lorenzo Rampazzo
Student no: 487138
Full-time|Part-time Full-time
Course Year 2020-2024
Date 3/5/2024
Topic Integrated Demand Planning Process
Assessment
, 3
Preface
This report is the result of the research executed during my internship at PVH corp., as a
student at Saxion University of Applied Science for my final graduation semester. The report
presents my bachelor’s thesis for the Saxion bachelor's program 2020-2024. During my six-
month internship, I had the opportunity to analyze the current business structure and
organization of activities in Integrated Demand Planning to enhance the process. The purpose
of this report is to show the findings of the project and advise some recommendations for the
company to measure the quality and maturity of the IDP process. It also comes with the
implementation roadmap that can be a starting point for the company to conduct for the future
improvement of organizational performance.
A special thanks to my both supervisors Sandy Garcia and Lorenzo Rampazzo for supporting me
during the project process and my last academic phase at Saxion University of Applied Sciences.
Keywords: Integrated Demand Planning, Forecasting, Metrics to measure quality and
maturity, Accuracy, Bias, Value-added forecasting, Stakeholders, Data inputs, Demand
Planning tools
, 4
Table of contents
1.Introduction........................................................................................................... 10
1. Background information.................................................................................... 12
1.1.1 Integrated Demand Planning definition.....................................................12
1.1.2 Roles of demand planning process............................................................12
2. Problem description........................................................................................... 13
2.1 Current problem........................................................................................... 13
2.2 Desired situation.......................................................................................... 13
2.3 Main research question................................................................................ 13
2. Internal analysis................................................................................................... 14
2.1 Value chain Teams Overview at PVH................................................................14
2.2 Objective and components of Integrated Demand Planning process at PVH.. .15
2.3 Tool is utilized in the current IDP process........................................................16
2.4 Key stakeholders in the IDP process................................................................17
2.5 Sources of data utilization in the IDP process (Data management and metrics)
.............................................................................................................................. 19
2.5.1 Data collection for forecasts (forecast entry- forecast review)..................19
2.5.2 Data analysis checklist.............................................................................. 20
2.6 Forecast value added from various stakeholders and IDP................................20
3. External Analysis.................................................................................................. 22
3.1 Theoretical framework..................................................................................... 22
3.2.1 IDP/forecasting process overview (objective, components & tools) in
theory................................................................................................................. 22
3.1.2 Tools/ System to do the demand forecasting process................................23
3.1.3 Key stakeholders in IDP/DP process...........................................................24
3.1.4 Data management in general Demand Planning process..........................25
3.1.5 Demand review metrics (forecast accuracy and bias)...............................26
3.1.6 Forecast value added theory.....................................................................26
3.2 Factors affecting demand planning forecasting...............................................26
4. Benchmarking...................................................................................................... 27
4.1 IDP process and best practice benchmarking..................................................27
5. Conclusion............................................................................................................ 30
6. Recommendations................................................................................................ 31
