MNGT 4800 Ch 5 Quizs with 100% Complete Solutions.

1|Page




MNGT 4800 Ch 5 Quizs with 100% Complete
Solutions



A general way of positioning a firm within an industry is termed
as a:
micro-strategy.
standard strategy.
established strategy.
generic strategy.
marked strategy. - ANSWER generic strategy.


Dorothy opens a beauty salon exclusively for ladies. She uses
only natural extracts for skin treatments. This makes her stand
apart from the other salons in the area. This is an example of
a(n) _____ strategy.


established
generic
marked
standard

, 2|Page


authoritative - ANSWER generic


The most popular set of generic strategies is based on the work
of Professor Michael Porter of the Harvard Business School.


True
False - ANSWER true


James wants to open a library. There are already four other
libraries in his town. In order to attract customers James
decides to keep the fee for lending books and CDs lower than
what is charged by the other four libraries. This is an example of
a(n) _____ strategy.


established
generic
marked
focused differentiation
standard - ANSWER generic