DPR3706
Assignment 2
Semester 2
DUE: 25 September 2025
, DPR3706 – Assignment 02 (Semester 2, 2025)
Module: Issues Management and Social Responsibility
Module Code: DPR3706
Qualification: Diploma in Public Relations
Due Date: 25 September 2025
TABLE OF CONTENTS
1 Introduction ............................................................................................................... 2
2 QUESTION 1 ............................................................................................................ 2
3 QUESTION 2 ............................................................................................................ 3
4 QUESTION 3 ............................................................................................................ 5
4.1 Statement of Purpose ........................................................................................ 5
4.2 Stakeholders and Information Needs ................................................................. 5
4.3 Objectives .......................................................................................................... 5
4.4 Key Messages .................................................................................................... 6
4.5 Communication Tools/Channels ........................................................................ 6
4.6 Evaluation .......................................................................................................... 6
5 Conclusion ................................................................................................................ 7
6 References ............................................................................................................... 8
, 1 Introduction
Corporate social responsibility (CSR) has become an essential practice for
organisations facing environmental and social challenges. Mining companies in
particular are under scrutiny for their environmental impact and community relations.
This assignment develops a CSR environmental programme for Makwarela Mining
Group, identifies communication tools to promote it, and presents a structured
communication plan to engage stakeholders effectively. The answers demonstrate
critical engagement with course materials and prescribed readings in alignment with
Tutorial Letter CMNALLE/301.
2 QUESTION 1
Makwarela Mining Group has been accused of polluting the environment. As a PR
consultant, propose five issues/initiatives that should feature in the environmental
programme to bring about environmental sustainability.
Answer:
The CSR environmental programme should include the following five initiatives:
1. Pollution Control and Waste Management
o Establish strict mechanisms for reducing emissions, dust, and chemical
discharges.
o Introduce advanced waste treatment facilities to prevent toxins from
entering water sources (Coombs & Holladay, 2012).
2. Rehabilitation of Mining Sites
o Commit to land reclamation by planting indigenous vegetation and
restoring biodiversity in mined areas.
o This demonstrates responsibility for long-term environmental stewardship
(Skinner, Mersham & Benecke, 2021).
3. Water Conservation and Protection
Assignment 2
Semester 2
DUE: 25 September 2025
, DPR3706 – Assignment 02 (Semester 2, 2025)
Module: Issues Management and Social Responsibility
Module Code: DPR3706
Qualification: Diploma in Public Relations
Due Date: 25 September 2025
TABLE OF CONTENTS
1 Introduction ............................................................................................................... 2
2 QUESTION 1 ............................................................................................................ 2
3 QUESTION 2 ............................................................................................................ 3
4 QUESTION 3 ............................................................................................................ 5
4.1 Statement of Purpose ........................................................................................ 5
4.2 Stakeholders and Information Needs ................................................................. 5
4.3 Objectives .......................................................................................................... 5
4.4 Key Messages .................................................................................................... 6
4.5 Communication Tools/Channels ........................................................................ 6
4.6 Evaluation .......................................................................................................... 6
5 Conclusion ................................................................................................................ 7
6 References ............................................................................................................... 8
, 1 Introduction
Corporate social responsibility (CSR) has become an essential practice for
organisations facing environmental and social challenges. Mining companies in
particular are under scrutiny for their environmental impact and community relations.
This assignment develops a CSR environmental programme for Makwarela Mining
Group, identifies communication tools to promote it, and presents a structured
communication plan to engage stakeholders effectively. The answers demonstrate
critical engagement with course materials and prescribed readings in alignment with
Tutorial Letter CMNALLE/301.
2 QUESTION 1
Makwarela Mining Group has been accused of polluting the environment. As a PR
consultant, propose five issues/initiatives that should feature in the environmental
programme to bring about environmental sustainability.
Answer:
The CSR environmental programme should include the following five initiatives:
1. Pollution Control and Waste Management
o Establish strict mechanisms for reducing emissions, dust, and chemical
discharges.
o Introduce advanced waste treatment facilities to prevent toxins from
entering water sources (Coombs & Holladay, 2012).
2. Rehabilitation of Mining Sites
o Commit to land reclamation by planting indigenous vegetation and
restoring biodiversity in mined areas.
o This demonstrates responsibility for long-term environmental stewardship
(Skinner, Mersham & Benecke, 2021).
3. Water Conservation and Protection
