VERIFIED ANSWERS (WITH DETAILED EXPLAINATION) ||
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All freight traveling between countries must be accompanied by which of the following?
A) An attorney
B) An event representative
C) Descriptive documentation
D) Photographs of the contents ✔Correct Answer-C) Descriptive documentation
Explanation: When preparing for an event, you may have to ship some items. Make sure that all the
paperwork is filled out correctly and the items are handed off to the party responsible for their
shipping. All freight traveling between countries must have descriptive documentation as to the
contents, dimensions, weight, and value of each item.
(EIC. Events Industry Council Manual 9th Edition. Pg 238.)
A reward and recognition program for stakeholders should be:
A) Undefined
B) Expected
C) Small
D) Visible ✔Correct Answer-D) Visible
Explanation: Stakeholder relationships will benefit from a focus on recognizing the contributions of
stakeholders such as staff, attendees, and others. An effective reward and recognition will motivate
team members to perform better and engage more readily; they can reinforce behaviors needed to
achieve the event objectives. A reward and recognition program should be applied visibly and fairly
across the organization.
(EIC. Events Industry Council Manual 9th Edition. Pg 135.)
What two types of feedback should supervisors provide?
A) Internal and external
B) Constructive criticism and areas of excellence
C) Coaching sessions and formal evaluations
D) Positive feedback and criticism ✔Correct Answer-C) Coaching sessions and formal evaluations
Explanation: Coaching sessions focus on personal growth and help employees and employers stay in
good, regular communication. Formal evaluations or performance reviews should cover overall
performance, highlight areas of strength, and draw on improvements from previous coaching
sessions.
(EIC. Events Industry Council Manual 9th Edition. Pg 122.)
Criteria for hiring a speaker for an event should be developed after doing which of the following?
, A) Deciding on the location of the event.
B) Reviewing evaluations from past events.
C) Selecting a candidate.
D) Closing the registration process. ✔Correct Answer-B) Reviewing evaluations from past events.
Explanation: Criteria for hiring speakers should be done after reviewing evaluations from past events.
This will help you gather relevant information about candidates and will help you decide whether a
specific candidate can help meet the objectives and goals of the event.
(EIC. Events Industry Council Manual 9th Edition. Pg 152.)
The content of an event is determined by the:
A) Objectives
B) Audience
C) Budget
D) Suppliers ✔Correct Answer-A) Objectives
Explanation: The content of an event should be determined by its objectives. To choose the proper
format for delivery of this content, the event planner should consider first the needs of the audience,
the issues they face, and their preferred methods of learning.
(EIC. Events Industry Council Manual 9th Edition. Pg 142.)
(PCMA. Professional Meeting Management: A Guide to Meetings, Conventions, and Events, Sixth
Edition. Pg 27-28)
Which of the following is not a purpose of a marketing plan?
A) Increasing attendance
B) Defining the market for an event
C) Outlining a strategy
D) Adapting to change in the market ✔Correct Answer-A) Increasing attendance
Explanation: Attaining large numbers of participants is not always the goal of marketing plans, which
are written documents outlining the situational analysis, audience, and distribution channels that will
support the goals and objectives of the event. Rather than working on the finances for an event, a
marketing plan defines the market for an event, outlines the strategy to reach out and keep
participants, and how to adapt to change within the marketplace.
(EIC. Events Industry Council Manual 9th Edition. Pg 250.)
Which of the following is an example of a SMART objective?
A) Customer Service staff will generate a 15% increase in customer satisfaction over the course of a
six-month training
B) Course participants will improve their customer service skills
C) Customers will experience an increase in satisfaction due to decreased response time
D) Customer service supervisors will reconfigure departments to increase company revenue
✔Correct Answer-A) Customer Service staff will generate a 15% increase in customer satisfaction
over the course of a six-month training