AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS WITH VERIFIEDSOLUTIONS!!

AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS WITH
VERIFIED
SOLUTIONS!!

1. intangibilit
Nature and characteristic of a service
y
inseparabilit
y variability
perishabilit
y
What are the 4 Kotler's Market Strategies?
2. Product
Price
Promotio
n Place

3. Intensity of Compet- What are Porter's 5 forces?
itive Rivalry
Threat of New
En- trants
Threat of
Substitute
Bargaining
Power of
Customers
Bargaining
Power of
Suppliers

4. Conceiv 5. Conceive Plan
e Plan
Develo
p
Qualify
Launch
Deliver
Retire
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, AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS WITH
VERIFIED
SOLUTIONS!!

What are the 7
phases of PLC?




What are the
steps of NPD?
(Phases)




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, AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS WITH
VERIFIED
SOLUTIONS!!

Develop
Qualify

6. Market Penetration What is the strategy for existing market/existing product? (Ansott's
Growth
Matrix)

7. Product What is the strategy for existing market/new product? (Ansott's
Develop- ment Growth Ma- trix)
8. Market What is the strategy for NEW market/existing product? (Ansott's
Develop- ment
Growth Matrix)

9. Diversification What is the strategy for new market/new product? (Ansott's Growth
Matrix)

10. Introduction Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited

11. Growth Market Objective: Stress
ditterentiation Competition:
Growing
Product: More version
Price: Gain market share
Promotion: Competitive
ditterences Place: more
outlets

12. Maturity Market Objective: Maintain brand
loyalty Competition: Many
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, AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS WITH
VERIFIED
SOLUTIONS!!

Product: Full
Price: Defend market share




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