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WGU Digital Marketing Science - D378 Questions with Detailed
Verified Answers
Steps in Consideration (Buyers Journey)
Ans: Search, Email, Social Media Ads, Paid Content, Blogs, Video
Steps in Purchase (Buyers Journey)
Ans: App Purchase, Store Purchase, Online Purchase
Steps in Advocacy (Buyers Journey)
Ans: Forums, Social Media Mentions, Surveys, Reviews, Testimonials
Steps in Loyalty (Buyers Journey)
Ans: Customer Support, Rewards Program, Newsletter/Blog Subsciber
Steps in Awareness(Buyers Journey)
Ans: PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth
Marketing Iterative Process
Ans: Plan, Do, Check, Act
Purpose of Buyers Journey
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Ans: Analyzing the buyer's journey helps companies understand the touchpoints at
which buyers engage, making it possible to tailor those touchpoints to better engage
buyers throughout the journey.
Purpose of Buyer Personas
Ans: Buyer personas, also referred to as customer personas, help marketers clearly
define specific customer segments by creating fictionalized, but reality-based, profiles
of typical customers in a segment.
Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy?
Ans: Understanding the competitive environment and how to utilize available
resources
Which stage of a digital marketing strategy involves launching campaigns and engaging
customers through social media?
Ans: Execute
Which two actions are a part of the measuring stage of building a digital marketing
strategy?
Ans: Analyzing website traffic, Calculating return on investment (ROI)
(T/F) In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms.
Ans: True
Which question does an organization's mission statement answer?
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Ans: What is the organization's reason for existence?
How is click-through rate (CTR) calculated?
Ans: Clicks/impressions
Which organization oversees companies' messages to potential customers to evaluate
the legitimacy of the information?
Ans: The National Advertising Review Board
Which moral obligation to the customer is compromised by including the features?
Ans: Duty of beneficence
Which stage of a digital marketing strategy asks, "Where are we now?"
Ans: Research
Which stage of digital marketing strategy development is characterized by updating
the marketing channel mix and budget?
Ans: Analyze and adjust
What is a marketer's duty to avoid harming consumers known as?
Ans: Nonmaleficence
What should a marketer consider in addition to demographics when defining the
target audience?
Ans: Consumer intent
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Which type of influencer uses their platform primarily as a means to effect global
change?
Ans: The activist
In a conversion funnel, the longer a consumer stays in the funnel, the more likely they
are to get lost and lose interest in the product.
Ans: False
Which role do demographics play in social media marketing?
Ans: They help companies select the appropriate platform and curate content to reach
target audiences.
How has social media marketing changed traditional sales funnel models?
Ans: It has broadened consumers' selection of brands as they move through the sales
cycle and has pushed them to evaluate satisfaction after purchase.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into
short-term, trending conversations.
Ans: True
What is an advantage of switching channels when addressing consumer complaints via
social media?
Ans: It allows for a more detailed response and personalized attention.
How do algorithms affect the reach of a company's social media marketing campaigns?
© Get it right 2025 Getaway - Stuvia US All rights reserved
WGU Digital Marketing Science - D378 Questions with Detailed
Verified Answers
Steps in Consideration (Buyers Journey)
Ans: Search, Email, Social Media Ads, Paid Content, Blogs, Video
Steps in Purchase (Buyers Journey)
Ans: App Purchase, Store Purchase, Online Purchase
Steps in Advocacy (Buyers Journey)
Ans: Forums, Social Media Mentions, Surveys, Reviews, Testimonials
Steps in Loyalty (Buyers Journey)
Ans: Customer Support, Rewards Program, Newsletter/Blog Subsciber
Steps in Awareness(Buyers Journey)
Ans: PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth
Marketing Iterative Process
Ans: Plan, Do, Check, Act
Purpose of Buyers Journey
© Get it right 2025 Getaway - Stuvia US All rights reserved
,Click here for more: Scholars nexus
Ans: Analyzing the buyer's journey helps companies understand the touchpoints at
which buyers engage, making it possible to tailor those touchpoints to better engage
buyers throughout the journey.
Purpose of Buyer Personas
Ans: Buyer personas, also referred to as customer personas, help marketers clearly
define specific customer segments by creating fictionalized, but reality-based, profiles
of typical customers in a segment.
Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy?
Ans: Understanding the competitive environment and how to utilize available
resources
Which stage of a digital marketing strategy involves launching campaigns and engaging
customers through social media?
Ans: Execute
Which two actions are a part of the measuring stage of building a digital marketing
strategy?
Ans: Analyzing website traffic, Calculating return on investment (ROI)
(T/F) In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms.
Ans: True
Which question does an organization's mission statement answer?
© Get it right 2025 Getaway - Stuvia US All rights reserved
,Click here for more: Scholars nexus
Ans: What is the organization's reason for existence?
How is click-through rate (CTR) calculated?
Ans: Clicks/impressions
Which organization oversees companies' messages to potential customers to evaluate
the legitimacy of the information?
Ans: The National Advertising Review Board
Which moral obligation to the customer is compromised by including the features?
Ans: Duty of beneficence
Which stage of a digital marketing strategy asks, "Where are we now?"
Ans: Research
Which stage of digital marketing strategy development is characterized by updating
the marketing channel mix and budget?
Ans: Analyze and adjust
What is a marketer's duty to avoid harming consumers known as?
Ans: Nonmaleficence
What should a marketer consider in addition to demographics when defining the
target audience?
Ans: Consumer intent
© Get it right 2025 Getaway - Stuvia US All rights reserved
, Click here for more: Scholars nexus
Which type of influencer uses their platform primarily as a means to effect global
change?
Ans: The activist
In a conversion funnel, the longer a consumer stays in the funnel, the more likely they
are to get lost and lose interest in the product.
Ans: False
Which role do demographics play in social media marketing?
Ans: They help companies select the appropriate platform and curate content to reach
target audiences.
How has social media marketing changed traditional sales funnel models?
Ans: It has broadened consumers' selection of brands as they move through the sales
cycle and has pushed them to evaluate satisfaction after purchase.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into
short-term, trending conversations.
Ans: True
What is an advantage of switching channels when addressing consumer complaints via
social media?
Ans: It allows for a more detailed response and personalized attention.
How do algorithms affect the reach of a company's social media marketing campaigns?
© Get it right 2025 Getaway - Stuvia US All rights reserved
