Assignment 2
Due 26 September 2025
, DPR3702
Assignment 2
Due date: 26 September 2025
Public Relations Practice in Leisure, Arts and Entertainment Industry
Contents
1. Strategic Planning for the Mapungubwe Festival ........................................................ 2
1.1.1 Research ......................................................................................................... 2
1.1.2 Objectives ....................................................................................................... 2
1.1.3 Programming (Action Plan) ............................................................................. 3
1.1.4 Evaluation (SWOT Analysis) ........................................................................... 4
2. Public Relations Ethics and Key Trends ...................................................................... 5
2.1 Importance of Ethics in PR .................................................................................... 5
2.2 Key PR Trends ....................................................................................................... 5
3. Self-Reflection ............................................................................................................. 7
3.1 Skills and Knowledge Gained ................................................................................ 7
3.2 Challenges Encountered ....................................................................................... 7
Reference List ................................................................................................................. 8