sQManual
1
©QPearsonQEducationQLimited
Q2019
,Saunders,QResearchQMethodsQforQBusinessQStudents,Q8e,QInstructor’
sQManual
2
©QPearsonQEducationQLimited
Q2019
, Saunders,QResearchQMethodsQforQBusinessQStudents,Q8e,QInstructor’
sQManual
INTRODUCTION
AnQ overviewQ ofQ theQ instructors’Q manual
ThisQinstructors’QmanualQprovidesQcommentaryQforQtheQeighthQeditionQofQthe
QtextbookQResearchQMethodsQforQBusinessQStudents.QTheQcommentaryQisQonQ
aQchapterQbyQchapterQbasisQandQincludes:
chapterQlearningQoutcomes;
summaryQofQtheQcontent;
commentsQonQlikelyQstudentQreactionsQandQpossibleQuseQofQmaterials;
ideasQforQstudents’QpreparatoryQwork;
suggestionsQforQdeliveryQinQtheQclassroom;
ideasQforQstudents’Qfollow-upQwork.
InQaddition,QweQhaveQincludedQaQcopyQofQaQresearchQprojectQassignment,Qa
QgroupQresearchQprojectQposterQassignmentQandQaQcopyQofQaQdissertationQpr
oposalQassignmentQasQappendices.
ResearchQMethodsQforQBusinessQ–QanQoverviewQofQtheQeighthQedition
PedagogicQ features
TheQover-
ridingQpurposeQofQResearchQMethodsQforQBusinessQStudentsQisQtoQhelpQundergra
duateQandQpostgraduateQstudentsQandQstudentsQonQprofessionalQcoursesQtoQu
ndertakeQresearch.QEachQchapterQdealsQwithQaQpartQofQtheQresearchQprocessQa
ndQdiscussesQtheQideas,QtechniquesQandQmethodsQusingQasQlittleQjargonQasQisQ
possible.QTables,QchecklistsQandQdiagramsQareQusedQtoQaidQthisQdiscussion.QWh
ereQnewQtermsQareQintroducedQforQtheQfirstQtime,QtheyQareQshownQinQbold,Qand
QaQdefinitionQorQexplanationQfollowsQshortlyQafterwards.QTheyQareQalsoQlistedQ
withQaQbriefQdefinitionQinQtheQglossary.QTheQapplicationQofQappropriateQinfor
mationQtechnologyQisQconsidered,QinQmostQinstancesQasQanQintegralQpartQofQt
heQtext.QChaptersQhaveQbeenQcross-
referencedQasQappropriate,QandQanQindexQisQprovidedQtoQhelpQstudentsQfindQt
heirQwayQaroundQtheQbook.
FocusQonQstudentQresearchQboxesQareQincludedQwithinQtheQtextQofQeachQc
hapter.QTheseQareQbasedQonQactualQresearchQprojects,QundertakenQbyQstudents
,QinQwhichQpointsQmadeQinQtheQtextQareQillustrated.QInQmanyQinstances,Qthes
eQworkedQexamplesQillustrateQpossibleQpitfallsQstudentsQmayQcomeQacrossQwhi
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©QPearsonQEducationQLimited
Q2019
, Saunders,QResearchQMethodsQforQBusinessQStudents,Q8e,QInstructor’
sQManual
leQundertakingQtheirQresearch.QWhereQaQpitfallQhasQbeenQillustrated,QitQwill,Qit
QisQhoped,QhelpQyourQstudentsQavoidQmakingQtheQsameQmistake.QFurtherQillu
strationsQareQprovidedQbyQfocusQonQmanagementQresearchQandQresearchQinQt
heQnewsQboxes.
FocusQonQmanagementQresearchQboxesQdiscussQrecentQresearchQinQbusiness
QandQmanagement.QTheseQareQnormallyQderivedQfromQrefereedQacademicQjour
nalQarticles,QandQstudentsQareQlikelyQtoQbeQableQtoQdownloadQtheQactualQartic
lesQfromQonlineQdatabasesQatQtheirQuniversity.
FocusQonQresearchQinQtheQnewsQboxesQprovideQtopicalQnewsQarticlesQthatQi
llustrateQpertinentQresearch-
relatedQissues.QAllQtheseQwillQhelpQstudentsQtoQunderstandQtheQtechniqueQor
QideaQandQtoQassessQitsQsuitabilityQorQappropriatenessQtoQtheirQresearch.QBox
edQchecklistsQprovideQstudentsQwithQfurtherQfocussedQguidanceQforQtheirQown
Qresearch.
AQsummaryQofQkeyQpointsQatQtheQendQofQeachQchapterQcanQbeQusedQbyQ
studentsQbeforeQandQafterQreadingQtheQchapterQtoQensureQthatQtheyQhaveQdi
gestedQtheQmainQpoints.
Self-
checkQquestionsQenableQstudentsQtoQcheckQtheyQhaveQunderstoodQtheQchapter
.QTheseQcanQallQbeQansweredQwithoutQrecourseQtoQotherQ(external)Qresources.
QAnswersQareQprovidedQtoQallQtheQself-
QcheckQquestionsQatQtheQendQofQeachQchapter.
ReviewQandQdiscussQquestionsQfollowQtheQself-
checkQquestions.QTheseQsuggestQaQvarietyQofQactivitiesQstudentsQcanQundertake
QtoQhelpQthemQfurtherQdevelopQtheirQknowledgeQandQunderstandingQofQtheQm
aterialQinQtheQchapter,QoftenQinvolvingQdiscussionQwithQaQfriend.
Self-
testQmultipleQchoiceQquestionsQandQtrue/falseQquestionsQforQeachQchapterQare
QavailableQonQthisQbook’sQcompanionQwebsite.
AllQchaptersQincludeQaQsectionQtowardsQtheQendQtitledQ“ProgressingQyourQresear
chQproject”QthatQcanQbeQundertakenQasQpartQofQtheQstudent’sQresearchQprojec
t.QTheseQareQpresentedQinQsufficientQdetailQtoQenableQthemQtoQfocusQonQthe
QtechniquesQthatQareQmostQappropriateQtoQhisQorQherQresearch.QByQcompleti
ngQallQtheseQsections,QtheQstudentQwillQhaveQalsoQcompletedQhisQorQherQproj
ectQreport.
EachQchapterQisQalsoQaccompaniedQbyQreferences,QfurtherQreadingQandQaQcaseQstu
dy.
FurtherQreadingQisQincludedQforQtwoQdistinctQreasons:
▪ toQdirectQstudentsQtoQotherQworkQonQtheQideasQcontainedQwithinQtheQchapter;
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©QPearsonQEducationQLimited
Q2019