PRODUCT SERVICE MANAGEMENT EXAM WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED A+
anything a person receives in an exchange process ✔Correct Answer-Product
making decisions concerning certain product features enhancing the ability to sell products or
services ✔Correct Answer-Product Planning
includes different products or services a company offers to comsumers ✔Correct Answer-Product
Mix
groups of closely related products created or sold by business ✔Correct Answer-Product Line
specific model, brand or size of a product within a product line ✔Correct Answer-Product item
refers to how many product lines a business creates or sells ✔Correct Answer-Product Width
refers to how many product items are offered within each product line ✔Correct Answer-Product
Depth
way to modify existing products by expanding offering by creating new product lines, items or
services ✔Correct Answer-Line Extensions
alterations in existing product items such as size, color and features ✔Correct Answer-Product
Modifications
name, term, design or symbol identifying a business and its products ✔Correct Answer-Brand
part of the brand; symbol or design ✔Correct Answer-Brand Mark
brand mark with human form or characteristics ✔Correct Answer-Trade Character
classification of brand which accounts for the majority of sales within product categories ✔Correct
Answer-Manufacturer Brands
classification of brand initiated by wholesalers and retailers; also called store brands or private
brands ✔Correct Answer-Private Distributor Brands
classification of brand which does not incorporate any brand or trade name; most generic products
have simple packaging and a short description of the product ✔Correct Answer-Generic Brands
using an existing name for a new product in the product line ✔Correct Answer-Brand Extension
when a brand name has been used too many times and loses its brand strength ✔Correct Answer-
Brand Dilution
legal authorization letting one company use another company's ✔Correct Answer-Brand Licensing
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED A+
anything a person receives in an exchange process ✔Correct Answer-Product
making decisions concerning certain product features enhancing the ability to sell products or
services ✔Correct Answer-Product Planning
includes different products or services a company offers to comsumers ✔Correct Answer-Product
Mix
groups of closely related products created or sold by business ✔Correct Answer-Product Line
specific model, brand or size of a product within a product line ✔Correct Answer-Product item
refers to how many product lines a business creates or sells ✔Correct Answer-Product Width
refers to how many product items are offered within each product line ✔Correct Answer-Product
Depth
way to modify existing products by expanding offering by creating new product lines, items or
services ✔Correct Answer-Line Extensions
alterations in existing product items such as size, color and features ✔Correct Answer-Product
Modifications
name, term, design or symbol identifying a business and its products ✔Correct Answer-Brand
part of the brand; symbol or design ✔Correct Answer-Brand Mark
brand mark with human form or characteristics ✔Correct Answer-Trade Character
classification of brand which accounts for the majority of sales within product categories ✔Correct
Answer-Manufacturer Brands
classification of brand initiated by wholesalers and retailers; also called store brands or private
brands ✔Correct Answer-Private Distributor Brands
classification of brand which does not incorporate any brand or trade name; most generic products
have simple packaging and a short description of the product ✔Correct Answer-Generic Brands
using an existing name for a new product in the product line ✔Correct Answer-Brand Extension
when a brand name has been used too many times and loses its brand strength ✔Correct Answer-
Brand Dilution
legal authorization letting one company use another company's ✔Correct Answer-Brand Licensing
