MGT 6311 / MGT6311 Midterm
Exam (Latest Update )
Digital Marketing | Questions &
Answers | 100% Correct | Grade A -
Georgia Tech
Question:
What are programmatic ads, and what are their trends?
Answer:
Programmatic ads are ads served by programs or systems (instead of manual
insertion) and they dominate spend on digital display ad spending.
,Question:
Digital marketing strategy framework
Answer:
define digital mission -> define digital strategies -> derive interaction strategy
across customer lifecycle -> measure and improve ROI
Kinda like GOST
Question:
display advertising goals
Answer:
build brand awareness
Increase share of voice • Create consumer demand • Inform consumers • Build
brand loyalty • Drive response and sales
, Question:
How low are click through rates?
Answer:
Based upon word streams analysis of 3 plus billion in Adwords spend, the
average click-through rate is 1.91% on the Search Network but just 0.35% on
the Display Network.
So stated differently, roughly 1 in 52 people click on
a paid search ad while 1 in 286 click on a display ad.
Question:
display advertising considerations
Answer:
• Does it matter if the company/organization is B2C vs. B2B? • Does it matter
if the company is well known vs. lesser known/SMB? • At what stage of the
buyer's journey are display ads likely to be clicked?
Question:
what are ad networks?
Answer:
A digital ad network serves as an intermediary between advertisers and the
websites that have opted into the ad network.
Exam (Latest Update )
Digital Marketing | Questions &
Answers | 100% Correct | Grade A -
Georgia Tech
Question:
What are programmatic ads, and what are their trends?
Answer:
Programmatic ads are ads served by programs or systems (instead of manual
insertion) and they dominate spend on digital display ad spending.
,Question:
Digital marketing strategy framework
Answer:
define digital mission -> define digital strategies -> derive interaction strategy
across customer lifecycle -> measure and improve ROI
Kinda like GOST
Question:
display advertising goals
Answer:
build brand awareness
Increase share of voice • Create consumer demand • Inform consumers • Build
brand loyalty • Drive response and sales
, Question:
How low are click through rates?
Answer:
Based upon word streams analysis of 3 plus billion in Adwords spend, the
average click-through rate is 1.91% on the Search Network but just 0.35% on
the Display Network.
So stated differently, roughly 1 in 52 people click on
a paid search ad while 1 in 286 click on a display ad.
Question:
display advertising considerations
Answer:
• Does it matter if the company/organization is B2C vs. B2B? • Does it matter
if the company is well known vs. lesser known/SMB? • At what stage of the
buyer's journey are display ads likely to be clicked?
Question:
what are ad networks?
Answer:
A digital ad network serves as an intermediary between advertisers and the
websites that have opted into the ad network.
