WGU D077 OA STUDY QUESTIONS & ANS!!
What is the main function of marketing? - (answer)Bringing value to customers
Which set of connections is created by marketers to generate value? - (answer)Between customers and
products
What is the relationship between sales and marketing in a firm's business strategy? - (answer)Sales
includes the exchange of money of a company's product or service, while marketing is the process of
communicating the value of a product or service.
What is an example of a marketing activity? - (answer)A manager conducting research on potential
customers
Which element of the marketing mix is associated with social media advertising? - (answer)Promotion
In the marketing mix, what is the meaning of the term "product"? - (answer)Goods or services that meet
customers' needs
Which term is used when the price of a new product is lower than the competition with the goal of
gaining market share? - (answer)Price penetration
In the marketing mix, what is meant by the term promotion? - (answer)Communications between the
company and the customer
What is meant by the term "place" in the marketing mix? - (answer)Where products are purchased
Which three components are part of the marketing mix? - (answer)Product, Promotion, Place
What is the meaning of the term "uncontrollable elements"? - (answer)Elements that are outside of a
marketer's control
,WGU D077 OA STUDY QUESTIONS & ANS!!
Which three items are controllable elements in the marketing environment? - (answer)Price, Place,
Product
Which three items are considered uncontrollable elements? - (answer)Economic, Competition,
Technology
A small tobacco shop that just opened wants to run advertising on a local radio station. When they
approach the radio station's sales department, they find that the station will not run their ad.
What type of uncontrollable element prevents the running of this advertisement? - (answer)Legal
A manufacturer of children's toys discovers that a number of products that it makes and sells have been
duplicated and are selling alongside their products on various e-commerce sites. The duplicate products
appear to be made overseas and are selling for 30% lower. The company's sales department feels
pressure to lower pricing to match that of the duplicate products in an effort not to lose sales.
Which element in the marketing environment is demonstrated in this situation? - (answer)Competitive
elements
A restaurant owner has noticed a shift in the restaurant's customer attitudes towards locally-sourced
and sustainable ingredients and is changing the menu in an effort to cater to these customers.
What element of the marketing environment does this represent? - (answer)Socio-cultural factors
A large general contractor is having trouble meeting its labor needs, given the low unemployment in the
area. The company begins advertising for construction workers in an adjacent state, offering a generous
sign-on bonus in an effort to fill open positions.
What element of the marketing environment is the company addressing? - (answer)Economic
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership assembles an ethics panel to ensure their products meet their goals of
sustainability and eco-friendliness, while finding a niche market in the marketplace. The members of the
ethics panel take into consideration the labor conditions under which the materials are grown,
harvested, and shipped to market.
Which ethics consideration is this company addressing? - (answer)Product
, WGU D077 OA STUDY QUESTIONS & ANS!!
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership assembles an ethics panel to ensure their products meet their goals of
sustainability and eco-friendliness, while finding a niche market in the marketplace. The members of the
ethics panel determine if their products are affordable and can be realistically marketed to certain
market segments.
Which ethics consideration is this company addressing? - (answer)Pricing
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership has assembled an ethics panel to ensure that the products meet this goal, while
finding a niche market in the marketplace. The panel is also considering the marketing claims for the
products to determine if the benefits and intrinsic value promised are realistic.
Which ethics consideration is this company addressing? - (answer)Promotion
A small startup company plans to sell affordable footwear manufactured from sustainable materials and
has assembled an ethics panel to ensure the products meet this goal. The panel takes into consideration
the labor conditions of the distribution channel and if the product can be purchased at the price
promised. The ethics panel also wants to know whether the workers in the company can actually afford
to purchase the item themselves.
Which ethics consideration is being reviewed by this company? - (answer)Place
A marketing department develops a marketing plan that focuses on departmental goals and the actions
the department must take to achieve them.
Which component provides this detailed information? - (answer)Marketing objectives
A business team is revising the document meant to guide the marketing department, managers, and
teams as they work to identify the department's objectives and how to reach them.
Which document is being revised? - (answer)Marketing plan
During a meeting, a marketing department describes the sales goals for the year, the target markets
selected, and the actions the department will undertake to reach these goals.
What is the main function of marketing? - (answer)Bringing value to customers
Which set of connections is created by marketers to generate value? - (answer)Between customers and
products
What is the relationship between sales and marketing in a firm's business strategy? - (answer)Sales
includes the exchange of money of a company's product or service, while marketing is the process of
communicating the value of a product or service.
What is an example of a marketing activity? - (answer)A manager conducting research on potential
customers
Which element of the marketing mix is associated with social media advertising? - (answer)Promotion
In the marketing mix, what is the meaning of the term "product"? - (answer)Goods or services that meet
customers' needs
Which term is used when the price of a new product is lower than the competition with the goal of
gaining market share? - (answer)Price penetration
In the marketing mix, what is meant by the term promotion? - (answer)Communications between the
company and the customer
What is meant by the term "place" in the marketing mix? - (answer)Where products are purchased
Which three components are part of the marketing mix? - (answer)Product, Promotion, Place
What is the meaning of the term "uncontrollable elements"? - (answer)Elements that are outside of a
marketer's control
,WGU D077 OA STUDY QUESTIONS & ANS!!
Which three items are controllable elements in the marketing environment? - (answer)Price, Place,
Product
Which three items are considered uncontrollable elements? - (answer)Economic, Competition,
Technology
A small tobacco shop that just opened wants to run advertising on a local radio station. When they
approach the radio station's sales department, they find that the station will not run their ad.
What type of uncontrollable element prevents the running of this advertisement? - (answer)Legal
A manufacturer of children's toys discovers that a number of products that it makes and sells have been
duplicated and are selling alongside their products on various e-commerce sites. The duplicate products
appear to be made overseas and are selling for 30% lower. The company's sales department feels
pressure to lower pricing to match that of the duplicate products in an effort not to lose sales.
Which element in the marketing environment is demonstrated in this situation? - (answer)Competitive
elements
A restaurant owner has noticed a shift in the restaurant's customer attitudes towards locally-sourced
and sustainable ingredients and is changing the menu in an effort to cater to these customers.
What element of the marketing environment does this represent? - (answer)Socio-cultural factors
A large general contractor is having trouble meeting its labor needs, given the low unemployment in the
area. The company begins advertising for construction workers in an adjacent state, offering a generous
sign-on bonus in an effort to fill open positions.
What element of the marketing environment is the company addressing? - (answer)Economic
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership assembles an ethics panel to ensure their products meet their goals of
sustainability and eco-friendliness, while finding a niche market in the marketplace. The members of the
ethics panel take into consideration the labor conditions under which the materials are grown,
harvested, and shipped to market.
Which ethics consideration is this company addressing? - (answer)Product
, WGU D077 OA STUDY QUESTIONS & ANS!!
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership assembles an ethics panel to ensure their products meet their goals of
sustainability and eco-friendliness, while finding a niche market in the marketplace. The members of the
ethics panel determine if their products are affordable and can be realistically marketed to certain
market segments.
Which ethics consideration is this company addressing? - (answer)Pricing
A small startup company plans to sell affordable footwear, manufactured from sustainable materials.
Company leadership has assembled an ethics panel to ensure that the products meet this goal, while
finding a niche market in the marketplace. The panel is also considering the marketing claims for the
products to determine if the benefits and intrinsic value promised are realistic.
Which ethics consideration is this company addressing? - (answer)Promotion
A small startup company plans to sell affordable footwear manufactured from sustainable materials and
has assembled an ethics panel to ensure the products meet this goal. The panel takes into consideration
the labor conditions of the distribution channel and if the product can be purchased at the price
promised. The ethics panel also wants to know whether the workers in the company can actually afford
to purchase the item themselves.
Which ethics consideration is being reviewed by this company? - (answer)Place
A marketing department develops a marketing plan that focuses on departmental goals and the actions
the department must take to achieve them.
Which component provides this detailed information? - (answer)Marketing objectives
A business team is revising the document meant to guide the marketing department, managers, and
teams as they work to identify the department's objectives and how to reach them.
Which document is being revised? - (answer)Marketing plan
During a meeting, a marketing department describes the sales goals for the year, the target markets
selected, and the actions the department will undertake to reach these goals.
