ESB Practice Exam Questions and
Answers
After the sales pitch- Follow up, Overcome objection
Generate
Gain
Evaluate
Analyze
Produce - ANSWERS -Ideate
Empathize
Define
Prototype
Test
You have a business. Your first year financials are as follows
Start up costs: $60,800
Gross Sales: $65,800
Total expenses: $28,500
Income Taxes: $6,370 - ANSWERS -ROT= (gross-exp-tax)/start up
(65,800-28,500-6,370)/60,800= 51%
T/F Trademark licensing is used for brand names, logos, or slogans - ANSWERS -True
, This segment describes the benefits to customers based on their wants or needs and how they
use the product - ANSWERS -Behavioral
T/F Trade secret licensing must be registered with the gov - ANSWERS -True
T/F The design thinking process places a high emphasis on developing customer empathy -
ANSWERS -True
T/F The design thinking process aims to develop solutions to problems - ANSWERS -True
You want to buy a gift shop in a popular location within a large town. Which three factors will
help you determine if the business opportunity is viable? - ANSWERS -- Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products - ANSWERS
-True
Which two marketing platforms are examples of owned media - ANSWERS -- Websites
- Blogs
What does a CFO (chief financial officer) do? - ANSWERS -Creates budgets and financial
strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating officer)
Which two services does direct distribution provide that fulfilment centers do not - ANSWERS --
Product marketing
- Product manufacturing
Answers
After the sales pitch- Follow up, Overcome objection
Generate
Gain
Evaluate
Analyze
Produce - ANSWERS -Ideate
Empathize
Define
Prototype
Test
You have a business. Your first year financials are as follows
Start up costs: $60,800
Gross Sales: $65,800
Total expenses: $28,500
Income Taxes: $6,370 - ANSWERS -ROT= (gross-exp-tax)/start up
(65,800-28,500-6,370)/60,800= 51%
T/F Trademark licensing is used for brand names, logos, or slogans - ANSWERS -True
, This segment describes the benefits to customers based on their wants or needs and how they
use the product - ANSWERS -Behavioral
T/F Trade secret licensing must be registered with the gov - ANSWERS -True
T/F The design thinking process places a high emphasis on developing customer empathy -
ANSWERS -True
T/F The design thinking process aims to develop solutions to problems - ANSWERS -True
You want to buy a gift shop in a popular location within a large town. Which three factors will
help you determine if the business opportunity is viable? - ANSWERS -- Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products - ANSWERS
-True
Which two marketing platforms are examples of owned media - ANSWERS -- Websites
- Blogs
What does a CFO (chief financial officer) do? - ANSWERS -Creates budgets and financial
strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating officer)
Which two services does direct distribution provide that fulfilment centers do not - ANSWERS --
Product marketing
- Product manufacturing
