ESB Exam Study Guide Questions and
Answers
The owner of a software training company with 40 employees has decided to outsource the
payroll and payroll-related functions of the business. Which responsibility would be included in
this outsourcing? - ANSWERS -Benefits administration
A business is legally structured as C corporation. What are the tax implications for this
structure? - ANSWERS -The corporation pays taxes and each of the share holders pays taxes
A member of a band writes a new song. He wants to protect his song from being recorded or
sold by other bands. Which type of intellectual property protection will safeguard a song? -
ANSWERS -Copyright
A photographer wants to protect work she is about to create. Match each type of intellectual
property protection with the products the photographer might create. - ANSWERS -Patent-
Unique type of portable tripod
Copyright- website gallery of stock photos available for purchase
Copyright- photographs of a wedding
Trademark- a logo representing the photographer's company brand
Flexibility - ANSWERS -Ability to adapt, willingness to change
Courage - ANSWERS -Takes risks in spite of possible losses
Empathy - ANSWERS -Sensitive to thoughts and feelings of others
,What are three characteristics of entrepreneurs? - ANSWERS -Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur
to have her own business? - ANSWERS -Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? - ANSWERS -
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - ANSWERS -Lower Prices
Which is one of the greatest benefits of entrepreneurship? - ANSWERS -Being your own boss
Which are three risks of entrepreneurship? - ANSWERS -Long hours, potential business failure,
financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he
is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - ANSWERS -Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying
an existing business? - ANSWERS -Developing your own rules
, A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? -
ANSWERS -Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - ANSWERS -Build an online
storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - ANSWERS -Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
drivers. Which method of segmentation is the owner using? - ANSWERS -Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - ANSWERS -Providing live
web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
value proposition for potential customers? - ANSWERS -Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - ANSWERS -Business owner
Investors
Answers
The owner of a software training company with 40 employees has decided to outsource the
payroll and payroll-related functions of the business. Which responsibility would be included in
this outsourcing? - ANSWERS -Benefits administration
A business is legally structured as C corporation. What are the tax implications for this
structure? - ANSWERS -The corporation pays taxes and each of the share holders pays taxes
A member of a band writes a new song. He wants to protect his song from being recorded or
sold by other bands. Which type of intellectual property protection will safeguard a song? -
ANSWERS -Copyright
A photographer wants to protect work she is about to create. Match each type of intellectual
property protection with the products the photographer might create. - ANSWERS -Patent-
Unique type of portable tripod
Copyright- website gallery of stock photos available for purchase
Copyright- photographs of a wedding
Trademark- a logo representing the photographer's company brand
Flexibility - ANSWERS -Ability to adapt, willingness to change
Courage - ANSWERS -Takes risks in spite of possible losses
Empathy - ANSWERS -Sensitive to thoughts and feelings of others
,What are three characteristics of entrepreneurs? - ANSWERS -Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur
to have her own business? - ANSWERS -Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? - ANSWERS -
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - ANSWERS -Lower Prices
Which is one of the greatest benefits of entrepreneurship? - ANSWERS -Being your own boss
Which are three risks of entrepreneurship? - ANSWERS -Long hours, potential business failure,
financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he
is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - ANSWERS -Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying
an existing business? - ANSWERS -Developing your own rules
, A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? -
ANSWERS -Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - ANSWERS -Build an online
storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - ANSWERS -Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
drivers. Which method of segmentation is the owner using? - ANSWERS -Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - ANSWERS -Providing live
web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
value proposition for potential customers? - ANSWERS -Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - ANSWERS -Business owner
Investors
